Page 5 - GS220602

Letter from the editor

ith gasoline prices soaring everywhere,
and Mendocino County, Calif., hold-
ing the U.S. record at the time of this
W writing—a whopping $9.60 per gal-
lon—merchants, consumers, ISOs, merchant level
salespeople, payment processors, gateway providers,
equipment and software vendors, VARs, payments
consultancies and all other participants along the
electronic payments and merchant services value
Howdy
chain are shifting gears. Everyone wants to mitigate Howdy
the challenges brought by painful price hikes, so busi-
nesses can remain profitable and ordinary folks can
Y’all!
maintain a good quality of life. We cannot know to Y’all!
what degree crypto payments will play a role in this
endeavor, but research shows that demand for crypto
payments is growing. Thus, in this issue, we conclude
our two-part series featuring members of The Green
Sheet Advisory Board who share perspectives on the
state of cryptocurrencies and crypto payments now
and going forward.

One factor that remains constant in the payments
industry, whether inflation levels are acceptable or
runaway, is the need to sign new merchant custom-
ers. For this, prospecting is an ongoing endeavor. One I’m working hard to help you increase
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contributor to this issue makes the case that cold call-
your bottom line today!
ing should remain on the table and, calling it a con- y o ur b o t t o m line t o d a y!
tact sport, offers tips on how to cold call successfully.
Other expert authors appearing in this issue discuss
o B
ull
N
the pros and cons of emerging real time or near real No Bull
time payments offerings; the multiple business ad-
vantages of using an automatic account updater; how
innovative thinkers are leveraging payment rails to Customized advertising campaigns
create a deeper, richer customer experience and how
MLSs can emulate them by focusing on each prospect to fit any size company and budget.
or partner holistically; and how digital transforma- • Spotlight Innovators’ Pages
tion is reshaping financial services right now.
(frequently updated content)
In News Briefs we've highlighted stories on consumer • Print (various size options)
satisfaction levels plummeting due to rising expec-
tations amid a faltering economy; indications that, • Resource Guide listing
unfortunately ransomware attacks are robust and ris-
ing; fraudsters now targeting consumers with crypto (print/online/front page options)
scams; and research showing merchants are eager to • Email Blasts (to GS readership)
accept cryptocurrencies, believing it will give them a
competitive advantage. The complete stories behind • Online (website/twice monthly magazine)
these and additional breaking news are posted at
www.greensheet.com. • Video
Be sure not to miss the product and company • Bundle advertisng campaign discounts*
profiles included herein, along with updates on such
milestones as company and individual awards, eye- Rick Aston
catching research, new partnerships and acquisitions,
and executive appointments made in our sphere. Then, Senior Media Partnership Specialist
please take a moment to send us your comments and
707-284-1693
suggestions at greensheet@greensheet.com. Also, please 707-284-1693
send news of your company's innovations and other
developments to press@greensheet.com.
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