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NewProducts
N ew Pr oducts

Convert apps into shopping channels

with one-click checkout

Positioning the platform as a key component of ACI's mer-
chant Omni-Commerce solution, the company said ACI
Smart Engage delivers on its mantra to "sell more, lose less
and maximize margins." The company additionally noted
that single-click payment purchases run though its mer-
chant Omni-Commerce solution, so payments flow into ex-
isting processes and reports.
Convert window shoppers

Smart Engage features can turn window shoppers into
CI Worldwide, a real-time, global payments window buyers, ACI stated, by reaching consumers at op-
software provider, launched ACI Smart Engage, portune times and facilitating one-click checkouts within
a mobile engagement platform designed to merchant apps. When potential customers enter a geo-
A enhance the mobile shopping experience. The fenced area, have been in the area for a set amount of time
platform uses media and audio tags within TV, print and or exit an area, merchants can send push notifications and
radio ads; posters; magazines; catalogs; and window dis- unique, targeted offers.
plays to enable consumers to instantly purchase items 24/7
with one click while on-the-go, stated Debbie Guerra, chief ACI further noted that Smart Engage shortens the path to
product officer at ACI Worldwide. purchase, giving buyers a sense of accomplishment. Mer-
chants can use QR codes on signage to invite users into
"With ACI Smart Engage, merchants can reach consumers their stores to learn about products or purchase items di-
through their smartphones no matter where they are and rectly within a mobile app. In a food service setting, this
turn every interaction into an opportunity to sell," Guerra could allow customers to skip the line and order right off
said. "ACI Smart Engage combines the in-store and online their phone, ACI added.
experience for consumers by reaching them on their smart-
phones through various media, including supermarket Real-time engagement
labels, restaurant menus or window displays, and driving
true mCommerce sales through embedded one-click pay- Smart Engage also enables consumers to scan items with
ments." their cameras and purchase them immediately. Similarly,
consumers can also have the app "listen" to TV, radio or in-
Guerra described ACI Smart Engage as a targeted market- store announcements using voice recognition technology.
ing system that blends precise notification delivery with an QR codes, also supported on the platform, are an easy way
immediate call to action. In addition, the solution leverages for consumers to locate in-stock items or product informa-
real-time inventory data, geolocation, voice and image rec- tion, ACI pointed out.
ognition technology to enhance the customer experience,
she added. Few mobile marketing platforms offer an equivalent depth
of real-time capabilities, and with geofencing and push no-
Enhance merchant apps tifications tightly integrated into mCommerce, one-click
purchasing feeds payments reporting, analytics, ecom-
ACI Smart Engage turns a merchant's mobile application merce and omnicommerce systems, Guerra noted.
into a major sales channel, ACI representatives stated, add-
ing that each engagement enables a shopper to view, or- "Consumers are reaching for their smartphones to make
der and pay within a merchant's mobile app. This can be informed buying decisions more than ever before," Guerra
achieved by creating a mobile app using ACI Smart Engage said. "With Smart Engage, we enable merchants to reach
or adding Smart Engage functionality to an existing app by those consumers at the right time, when they are most
using an SDK. likely to make a purchase and help them complete the pur-
chase with a single click."
Merchants can use the ACI Smart Engage platform to create
interactive, shoppable advertising for print, video or audio,
or to create location-specific push notifications that wake Company: ACI Worldwide
up customer phones using geofencing outside or beacons Product: ACI Smart Engage
inside a store. Multimedia, scannable ads are compelling
ways to invite consumers to interact and buy while boost- Website: www.aciworldwide.com
ing conversion rates by turning visual and audio ads into Contact: merchant.payments@aciworldwide.com
instant purchase triggers, the company stated.
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