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NewProducts

Foster identity trust in professional

teams and enterprises

Adaptive technology

Pipl trust uses adaptive technology to help organizations
implement and reassess trust for consumers with an SDK
that is easy to integrate into any case management system,
Hertz stated. He cited the following additional features and
benefits:
ipl, an identity trust company, created Pipl • Comprehensive, dynamic data sets: Pipl Trust's data
Trust, a solution designed to democratize trust set includes more than 5 billion unique identities,
and redefine the way online organizations and over 1 trillion data connections, and global email and
P retailers look at risk for the digital consumer. mobile phone data.
Pipl Trust provides an easy, frictionless way to assess trust
in every digital consumer interaction, the company stated. • Continuous adaptive trust across the customer life-
cycle: Pipl Trust is purpose-built to examine account
Matthew Hertz, founder and CEO of Pipl, observed that opening, login, account changes, purchase and other
lack of trust online can lead to increased friction, decreased customer touchpoints to leverage the right data and
loyalty and customer churn. "We need to democratize trust AI models and streamline risk assessments.
and keep bad actors out of every digital interaction, not just • Ease of implementation: Pipl Trust adds an invisible,
the payment layer," he said. "By assessing the risk of every frictionless trust evaluation to every web page or app
customer interaction, Pipl provides frictionless trust at ev- screen, facilitating automated approvals or declines
ery stage of the digital consumer journey and significantly for common consumer interactions.
reduces fraud and abuse."
• Automation for faster decisioning: Pipl Trust lever-
Hertz additionally noted that identity is fragmented and ages AI with machine learning to provide a simple
decentralized in the current climate, which he described as score that significantly reduces the need for data and
a global identity crisis in which stakeholders can't be sure signals orchestration from multiple vendors.
an identity can be trusted. According to Hertz, traditional
fraud-prevention methods are not robust enough to protect Channel partners welcome
consumers, but Pipl establishes trust across the entire con-
sumer lifecycle by cross-referencing identities to deliver a Pipl is focused on evolving its solutions and anticipating
trust assessment for organizations and customers world- emerging touchpoints to help online businesses protect
wide. customers and establish trust across digital interactions.
The company works with sales channel partners and re-
Depth of data sellers, who resell Pipl solutions to their customers as an
add-on for additional customization at the account level.
Hertz pointed out that Pipl's global, comprehensive and dy- In addition, Hertz noted, Pipl solutions are available as a
namic dataset has more than 5 billion trusted identity pro- single integration, which provides partners and end-users
files, 30 billion data connections, 28 billion unique identi- with full spectrum coverage at a competitive price point
fiers, 330 billion trust signals, 1.7 billion new social profiles and shorter integration timeline.
(added in 2021) and a broad and deep set of mobile phone
data. "Pipl Trust is a complete identity verification solution that
establishes identity trust across various use cases along the
"We regularly collect, corroborate and connect online iden- consumer lifecycle," Hertz said. "Platform providers and
tifiers ethically sourced from hundreds of global online enterprise organizations have the flexibility to deploy our
and offline sources," Hertz said. "Our data provides an ac- solution at various points in either the consumer lifecycle
curate, comprehensive picture of the identity behind online or decision waterfall to fill any gaps in their existing offer-
activities for more confident trust decisioning." ings through a single SDK integration.”
Pipl Trust enables enterprise companies to automate iden-
tity trust decisioning at every consumer interaction, Hertz Company: Pipl
noted, which helps to improve the consumer experience. Product: Pipl Trust
In addition, the solution's SignupTrust and SubscribeTrust
components provide insights into trustworthy behavior, he Website: www.pipl.com
said. Contact: marketing@pipl.com

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