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Education




        Who moved the                                          If you've seen a dip in your merchant services residuals,
                                                               maybe it's time to evaluate your customers' spend and see
        residual cheese?                                       where the money is going. If you're not accepting multiple
                                                               forms of payments and currencies, there's a good chance
                                                               you're losing residual income streams to alternative pay-
                                                               ments. If this is the case, you may want to consider adding
                                                               digital wallets, cryptocurrency and other emerging pay-
                                                               ment forms to your products and services.

                                                               Many of today's advanced digital commerce solutions do
                                                               more than just process payments; they can also help ISOs
                                                               and merchant level salespeople (MLSs) assess customer
                                                               payment flows, spending patterns and residual income
                                                               earnings across their merchant portfolios. This data can
                                                               show trending activities and trigger alerts when urgent
                                                               matters require immediate attention.

                                                               Additional diagnostic tools can be found in the merchant
        By Allen Kopelman                                      portals  that most processors  and  ISOs  offer  that  enable
        Nationwide Payment Systems                             MLSs to track their merchant portfolio activities in real
                                                               time. These portals provide a single-access view of all the
              f you're not accepting multiple forms of payments   accounts you've signed under a processor or ISO and their
              and currencies, there's a good chance you're losing   related activities. Why not leverage this tool by routinely
              residual income streams to alternative payments.   checking in and running reports to chart your growth and
        I Merchants are accepting all types of payments, and if   identify areas in need of improvement?
        digital wallets, cryptocurrencies and other emerging meth-
        ods are off your grid, it's going to hurt your bottom line.   Who moved my cheese?
                                                                As someone who's been in payments for more than 20
                                                                years, I remember when processing systems were low-tech
                                                                and back-office systems were paper-based. In my early
                                                                days of selling, before portals were even a thing, we had
                                                                to create our own spreadsheets to track our merchant ac-
                                                                count activities and residual income streams.

                                                                I recall when I first saw a high-speed check scanner in
                                                                2001, at a meeting in Baltimore, Maryland. The machine
                                     The ‘P’ Android            could scan a check and transfer funds directly to a pro-
                                     Terminal Line              cessing host for deposit. That was pretty cool tech for that
                                                                time. We sold a ton of those machines and rode that wave
                                     P1 Desktop
                                                                for a while.
                                     P3 Handheld Wireless
                                     P5 Handheld PIN Pad        One thing stood out about that meeting: the person teach-
                                     Wireless                   ing the class gave everyone the book Who Moved My cheese?
                                                                by Spencer Johnson and Kenneth Blanchard, a business
                                                                bestseller. The book describes four characters who run
                                                                through a maze looking for cheese. The characters willing
                                             < P3 terminal
                                               shown here       to embrace change have a better outcome than others who
                                                                are stuck in their old ways of doing things. I can see why
                                                                the book was a hit with so many readers; change is a con-
                                                                stant in any business, and as new opportunities replace
                                                                old ones, there's always new cheese to find.
                                                                Post-pandemic takeaways

                                                                The pandemic accelerated a new wave of chang-
                                                                es in the payments industry, especially in the res-
                                    T: 1-877-358-6797           taurant  industry,  which continues  to  deal  with la-
                                                                bor   shortages,  obsolete  technology  and   shrink-
                                    E: sales@dejavoosystems.com
                                    ipossystems.com             ing profit margins after a lengthy shutdown period.

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