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NewProducts

Expand your online gift program

with flexible, scalable platform

On the merchant side, the platform offers a suite of market-
ing tools including email campaigns, customer data min-
ing, strategic advertising, and more. Merchants can use the
platform's back-end portal to learn who their customers are,
where they live, and when they buy; they can use this data
to create catered email campaigns, online exclusives, and
BOGOs, the company stated.
alutec, a full-service gift card and loyalty solu-
tions provider and FIS Global brand, enhanced "Knowing your customers ensures you're spending your
its Digital Gift Plus package. New features and advertising dollars appropriately," King said, noting these
V functionality are designed to help merchants capabilities can save merchants time and money while
expand their online gift programs to engage with custom- opening the door to new possibilities and growth.
ers in multiple ways while enhancing their online presence Sales channel partner benefits
with a complete digital gift service offering.
Through the years, Valutec has built strong partnerships
The company described the Digital Gift Plus program as a with sales channel partners and distributors, including
comprehensive platform that connects to ecommerce gate- ISOs, acquirers and merchant level salespeople, King stat-
ways to facilitate a seamless, convenient gift card purchas- ed, adding that partners who have added gift to merchant
ing experience. accounts have more credit card transactions and revenue.

Chelsea King, Senior Channel Development Manager at The idea of gift being a "nice to have" versus a "need to
Valutec, noted that Valutec has been a leading gift card and have" is no longer viable, King said, adding that payments
loyalty provider since 1998. "We have always operated as a experts have to educate merchants about gift, which is a
processor-agnostic gift and loyalty platform," she said, add- critical utility, not a simple box of cards behind the counter.
ing that tenured Valutec employees have served in product When used strategically, she noted, gift can improve com-
and service roles for more than 10 years and are true gift petitive edge, customer retention, lead generation, market-
experts. ing, and more.

Merchant, customer benefits "For an ISO, agent, or channel partner looking to grow their
King further noted that Digital Gift Plus was originally in- book of business, gift is the solution," King said. "Not only
troduced in April 2021 as a feature-rich solution designed does it promote growth of the accounts, but we offer re-
to simplify online gifting while helping merchants build curring residuals for the life of the account so the channel
deeper relationships with their customers. In addition to partner benefits from both streams of revenue."
facilitating online sales of physical and virtual gift cards,
she said, the platform also allows merchants to track and
understand customer data. This enables them to run tai-
lored and targeted online exclusive offers, she added.

Payments are always evolving, King noted, and gifting
needs to follow suit. The Digital Gift Plus program runs on
the same trusted rails that Valutec has always offered, but
in new ways, she explained. "Digital Gift Plus took Valutec
to the next level," King said. "Our gift platform has always
offered top tier services for the classic gifting needs, but
as ecommerce has grown and COVID 19 changed buying
behavior, our customers needed more than just classic gift."
King went on to explain that Digital Gift Plus is a two-fold
product.
Company: Valutec
On the end-user side, it offers online gift card purchase— Product: Digital Gift Plus
either physical cards to be mailed or virtual cards received
instantaneously. This provides easy buying options for cus- Website: www.valuteccardsolutions.com/
tomers regardless of where they are located or what time of Contact: chelsea.king@fisglobal.com
day it is, she pointed out.
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