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CompanyProfile
Payments ease,
fairness, privacy for
emerging industries ISO/MLS contact:
John Pfisterer, CFO
john@supernet.ai
uper Processor was founded in late 2014 by
payments industry veteran Michael W.K. 804-363-4525
Tsang, a serial entrepreneur and social activist
S who wanted to improve credit card processing, www.supernet.ai
especially in emerging business sectors he believed were
underserved by traditional payment processors. guys,” he said. “The most obvious difference is in the seg-
ments that we serve.”
Determined to help merchants improve retail and ecom-
merce payments enablement, Tsang initially partnered End-to-end credit card processing
with large established credit card companies and banks Tsang noted that Super Processor’s primary products
in an effort to expand commerce acceptance in emerging cover end-to-end credit card processing. For example,
markets. However, Tsang said these efforts proved fruit- he mentioned that Super Processor issues the SuperNet
less, which led him to create Super Processor, a new card card, which is a real credit card welcomed at all Super-
network with its own technology and rules that could Net merchants, including underserved emerging retailers
serve emerging industries without the constraints of larg- that big credit card companies ignore. Super Processor is
er, established card networks. a payment card network and payment card processor, he
Freedom, fairness for all added, which means it can enroll merchants and retail-
ers in its network and enable those merchants to accept
Tsang described Super Processor's guiding principles as SuperNet credit cards, which the company processes and
follows: manages for both the merchant and the cardholders, he
• Freedom to pay: Super Processor unlocks emerging stated. Tsang went on to say that ISOs, ISVs, merchant
and underserved industries to provide consumers level salespeople and other sales channel partners can
and merchants ease, convenience and flexibility of unlock new market segments by partnering with Super
credit card payments. Processor. This helps partners expand their reach into
new market segments while tapping into markets that are
• Fair deal for consumers and merchants: Super Pro- mostly ignored by traditional card networks, he said.
cessor provides simplified yet competitive pricing
for both cardholders and retailers without charging Merchant appreciation
some of the onerous fees that traditional credit card
companies levy on consumers. Super Processor unveiled a Merchant Appreciation Pro-
gram in October 2022, offering qualified merchants up to
• Privacy protection: Super Processor believes your $5 million in company stock. Participating U.S. merchants
privacy matters and will not sell, share or distribute that process a minimum of $50,000 per month in credit
your personal data. card sales will receive shares of Super Processor common
Growing team stock, Tsang noted.
As a hands-on chief executive officer and co-founder, “Super Processor has always strived to be a trailblazer
Tsang continues to lead the company with Dress Wed- in the payment processing industry, and this is yet an-
ding, the co-founder and chief strategy officer at Super other example of our innovation and dedication to form
Processor. Together they lead day-to-day operations, sup- strong partnerships with our merchants,” he said. “Our
ported by an 11-member team that covers all aspects of merchant appreciation program is essentially like getting
the business, from operations to compliance and business Google stock for running keyword searches.” Looking
development. ahead to new opportunities and Super Processor’s near-
term product road map, Tsang noted his current focus is
As he reflected on the company’s growth, Tsang said the stress testing the company’s signature technology, adding
company began to build out its proprietary processing merchants and partners to the network and preparing for
technology in 2019 and closed an equity funding round a full-scale launch in January of 2023.
in 2021. Since then, he added, year-over-year growth has
been steady, as the company continues to add bank and “We will be launching SuperNet card for cardholders
financial service partners. “We are the new player in in California, Nevada, Arizona and Massachusetts first,
the card world, and by looking at things differently, we with another six states following very quickly,” he said.
see opportunities to differentiate ourselves from the big
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