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January 9, 2023 • Issue 23:01:01

The scope of payments 2023: Part 1

rining in the new year with generosity, The
Green Sheet Advisory Board shared insights on Some experts spoke to all of the questions; others chose only
five sets of questions listed below. This issue those most relevant to their work. We appreciate all who
B contains a portion of their responses. Other participated and wish everyone reading this a prosperous
members' perspectives will follow in our January 23, 2023 new year.
issue.
Mark Dunn
1. Looking back on 2022, what developments at your Field Guide Enterprises
company are you most pleased about? What actions
brought them to fruition? What did you learn from 1. I work with many small to medium-size ISOs in a
them? Are you staying the course in 2023, going in a consulting role. I work with these businesses to overcome
new direction or charting a course in between? Please many of the same challenges in 2022 as in the past few
explain. years:
• Price competition and attrition
2. What emerging technology has caught your eye
that holds great potential for the payments/fintech • Building their sales pipeline and building their
ecosystem? Why is that? Will it be a significant factor in salesforce and sales agent team
the coming year or do you expect its full potential to be
realized down the road? • Organic growth vs. acquisition strategies

3. How well is the industry doing in terms of protecting • Accessing better solutions that make payments easier
data and stopping fraud? What can we do better in 2023? and frictionless both in setup and daily operations
• Deciding whether to continue building, merge with
4. With the upheaval at Twitter being big news during another company or sell their portfolio
the last quarter of 2022, we'd like to know what role
social media plays at your company. What platforms do
you and your colleagues find most effective and why?
Are you launching any new social media initiatives in
2023? Contributed articles inside by:

5. A decade ago, the CEO of a top acquirer predicted
that transformation within the industry would bring Natasa Cvijanovic .................................................................................28
about the demise of ISOs and MLSs sooner rather than Dr. Jack T. Baldwin ................................................................................30
later. Do you think this prediction will eventually
become true or do you see a strong future for the feet on Ken Musante ..........................................................................................32
the street? Why or why not? What can agents do to help
ensure their survival in the coming year and beyond? Robert Ellenhorn ..................................................................................34

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