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Letter from the editor

he Green Sheet Advisory Let us help you
Board reflects the diversity
and dynamism within the
T payments industry. And with your
their range of interests and experience is exemplified
in the insights they share on issues of concern to our
sphere. The fact that they serve on such a board and
periodically address questions we ask them to help New Year’s Goals!
us empower and connect people working at all levels
within the industry is a testament to their individual
generosity and the spirit of cooperation found among
payments professionals as a whole. The aphorism, a
rising tide lifts all boats, couldn't be more apt.

Thus, we kick off 2023 with a Q&A with our advisory
board. It brings forth views on what went well in 2022,
and why; arresting new technology with potential
to improve the payments experience; the state of
data security and fraud prevention and what can be
done to strengthen it; the most useful social media
platforms; and the staying power of the industry's
feet on the street and what ISOs and MLSs can do to
ensure they continue to thrive.

One of our contributing writers also provides advice
on how to thrive in 2023 by creating SMARTER goals,
offering two additions to the acronym for Specific,
Measurable, Achievable, Realistic or Relevant, and
Timely. Other experts featured herein discuss how I’m working hard to help you increase
the upcoming FedNow launch will ultimately unfold
and impact the faster payments landscape, including your bottom line today!
payments organization and FI back-office operations;
why merchants and acquirers must understand
the MATCH system so they will not be terminated Customized advertising campaigns
for cause; and how online fraud and uneven risk
distribution are among the hurdles growing payment to fit any size company and budget
providers face in onboarding new merchants while
mitigating risk. • Spotlight Innovators’ pages
(frequently updated content)
In news briefs we highlight research findings
indicating there is a dearth of gateways capable of • Print options (various size options)
processing buy now, pay later transactions, a payment • Online options (website/twice month email)
method experiencing a dramatic rise; two studies
indicating bank customers prioritize engagement; • Resource Guide listing
efforts underway to ensure a dormant bill that (print/online/front page (option))
would dictate how credit card payments get routed
remains that way; and expert opinions on potential • Email Blasts (to GS readership)
fallout from the FTX implosion. You'll also find herein
our customary updates and company and product • Video (website)
profiles.
• Bundle advertisng campaign discounts
Please continue to send your press releases to press@ Rick Aston
greensheet.com and your comments to greensheet@
greensheet.com. The Green Sheet Inc. has been serving Senior Media Partnership Specialist
people in the payments industry since 1983. It is
with tremendous appreciation for all of you that we 707-284-1693
embark upon a new year.

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