Page 3 - GS230102_flipbook

InsideGS

Empowering and connecting Enterprise selling in an
January 14, 2019 • Issue 19:01:01
today’s payments professionals By Dale S. Laszig present (CNP) SMBs in the United States, Canada, United
SMB world – Part 1
SMBs face.
Help me innovate
and personal experience to solve the most pressing issues
level salespeople (MLSs) can use their industry knowledge
During the past two years, Paysafe Group's Lost in
Transaction series has highlighted global payment trends.
and the customer experience. complex,
In its latest installment, researchers surveyed 601 card-not-
May 13, 2019 • Issue 19:05:01
Kingdom, Germany and Austria and 306 card-present
set of challenges.
attitudes about payment acceptance methods, innovation
uoyed by reports of record 2018 holiday spend-
ing, analysts predict more retail growth in 2019,
Conversational commerce:
particularly in the evolving small and midsize
O. B. Rawls IV , chief commercial officer, payment processing
B business (SMB) sector. Advanced technologies
have introduced SMBs to a big-brand experience and new
SMBs in the United States and Canada. Respondents shared interactive, evolving
at Paysafe, said the research revealed that brick-and-
IVR systems
mortar retailers aspire to truly innovate at the intersection
POS solutions.
Independent research by global payments provider Paysafe
Paysafe's sales discovery process has evolved from price
of payments and the in-store experience. In response,
and service discussions to needs assessment and solution
Group found SMBs struggle with "competing priorities" in
their efforts to balance frictionless checkouts with payment
selling, he noted. Direct and indirect sales representatives
security. Lost in Transaction: The future of payments for SMBs,
have been centering conversations with merchants about
of ecommerce merchants surveyed believe frictionless
published by Paysafe in October 2018, found 54 percent
that enable them to better their business," Rawls said. "By replace phoned-in payment card authorizations. Like Morse
security, data protection, business management tools and
aggressively targeted by fraudsters.
transactions, such as in-app payments, make them more
voice response (IRV) systems and dial modems began to
vulnerable to fraud. Seventy-six percent reported feeling
Payment technology's evolution began when interactive
"The end goal is to help our customers implement solutions
By Dale S. Laszig
code, early touchtone phones linked numeric values with
Semafone,
Contributed articles inside by:
a data
dual-tone multifrequencies (DTMF) to enable machines to
This is the first article in a two-part series that takes a
transmit credit card numbers. Over time, service providers
eavesdropping on sensitive payment card data.
deep dive into today's SMB market. It takes a deep dive
into evolving SMB environments and includes research
began to mask DTMF sounds to prevent criminals from
security
findings and commentary by payments industry leaders
and
TOC on page 3 becoming adept at representing the people and companies certification themselves," he added. compliance solution
innovating in the space. Part 2 will examine how merchant
any device, digital assistants help
messages to broadly distributed
provider for call centers, uses advanced DTMF masking
n a world where anyone anywhere can transact on
Jeh Holsomback ...................................................................................20 deliver targeted
in its flagship solution, Cardprotect. Gary E. Barnett, CEO
I it may seem incongruous to use
at Semafone, noted that Cardprotect 4.0 is Payment Card
Steve Norell ............................................................................................34audiences. While
Martina Jeronski ...................................................................................36 machines to per-
Nicholas Cucci ........................................................................................40
Bill Pirtle ................................................................................................... 42
sonalize relationships, chat bots and digital assistants are
Industry Payment Application Data Security Standard
(P A-DSS) certified. "We are literally saving our payment
they serve. It's not always easy to differentiate between
application partners valuable time and costs that would
otherwise have gone towards achieving the [P A-DSS]
machines and humans on the phone, email or online chat.
"Voice: payments' next integration," The Green Sheet's lead
Adam Hofman, product manager at CallRail, mentioned
Continued on page 31
article in issue 19:04:01, examined the expanding role of
than they were ten years ago, which has helped reduce wait
that advanced speech recognition has enabled IVR systems
voice technologies in payments. This article explores how
to recognize complex phrases. "These systems are smarter
sentient machines are transforming transactions from
times while improving customer experience," he said.
simple clicks into complex, interactive and contextual
expressions of our interests, personalities and lifestyles.
jobs? privacy and security and enhance productivity? Or will Contributed articles inside by:
The article also addresses concerns voiced by merchant
level salespeople and their customers about AI in smart
TOC on page 3 Continued on page 31
homes and connected workplaces. Will AIs respect our
they encroach on personal moments and take away our
Brandes Elitch ........................................................................................24
Dee and Emily Karawadra .................................................................33
Peter Spee ...............................................................................................36
Adam Atlas ..............................................................................................38
www.greensheet.com
Cover Story
GS Advisory Board Education
The scope of payments 2023: Part 2..........................................1
Friendly fraud and pending mitigation ................................18
In our second article on the scope of payments in 2023, The Green By Ken Musante, Napa Payments and Consulting
Sheet Advisory Board shares further insights on successes in 2022, Merchants have reluctantly harbored the weight of friendly fraud
lessons learned and opportunities ahead for payments profession- for the benefit of accepting card payments. Mercifully, there may
als.
be some measured relief in the coming months.
News Street Smarts
SM
News Briefs: Don't have a mentor yet? .............................................................32
By Natasa Cvijanovic, Tesla Payments
BNPL driving spending growth ................................................10
Mentors are trusted advisers who provide support, direction,
Consumers send mixed signals on financial health ........10 advice and assistance. They support other individuals in realizing
FTC slams Mastercard over debit routing ............................10 their dreams or goals. If you don't have one, get one now.
Seattle schools tell social media, see you in court ..........10
Fraud trends in 2022 to watch out for in 2023 ..................34
Paysafe study finds retail optimism among US SMBs ....10 By Nicholas Cucci, Fluid Pay
Industry Update ...............................................................................12 The digital world is making it easier than ever for us to connect
View and learn more, but it also places each of us at a heightened risk,
because digital fraudsters are increasingly empowered and savvy.
The very point of sale: New Products
Are your merchants plugged in? .............................................16
By Dale S. Laszig, DSL Direct LLC Protect consumers, merchants
After years of trying to humanize payment technology, the tables with ADA compliant stands .......................................................36
have turned. We're now wondering why we can't be more like our Drive merchant growth with
tech. How did this happen? managed ATM services .................................................................37
Company Profile Inspiration
Relationship building during times of stress .....................38
AP Technology:
Modernize AP systems with secure technology suite....23
Departments
Letter From the Editor ......................................................................5
Readers Speak: The future of DataOps ....................................8
Spotlight Innovators ......................................................................20
Resource Guide .................................................................................39
Advertiser Index ...............................................................................46
3