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Letter from the editor

Let us help you

with your

remendous variation exists in the payments
sphere—from startup disruptors to leading New Year’s Goals!
processors, vendors and service providers,
T and all the permutation in between. Some
find success offering one product or service or a suite
of products geared for a single market vertical; others
thrive by providing a technology stack that can be
tailored to individual merchants in an array of indus-
tries. In the ISO sector, companies can be sole propri-
etorships or huge Super ISOs; they can be processor
agnostic or dedicated to one processing partner. The
variations reflect the innovative nature of our sphere.

Just like the industry overall, The Green Sheet
Advisory Board members are multifaceted and
extraordinarily motivated. Their perspectives convey
a range of industry experiences; their individual
voices vary, too, from loquacious to highly succinct.
And in this issue, you'll have the opportunity to hear
from a few on them in the second and final installment
in our series on the scope of payments at the start of
2023—a series designed to inspire you in your career.
I’m working hard to help you increase
One of our contributors also writes through the lens
of a new year, identifying the most common fraud your bottom line today!
trends of 2022 that are continuing this year. Many
such trends have been around for years, but as
technology has evolved, so have the means of attack. Customized advertising campaigns
Other experts featured in this issue discuss how
valuable a mentor can be for veterans and newbies to fit any size company and budget
alike for support, direction, advice and assistance,
and why, if you don't have a mentor yet, now is the • Spotlight Innovators’ pages
time to find one; relief for merchants who bear the (frequently updated content)
brunt of friendly fraud, which is coming via additions
to the Visa dispute program, including checks and • Print options (various size options)
balances to draw a direct relationship between • Online options (website/twice month email)
the merchant and the cardholder with the use of
greater data exchange to more accurately identify • Resource Guide listing
transactions authorized by the cardholder; and why (print/online/front page (option))
today's merchants are increasingly assessing their use
of digital commerce and what might be holding them • Email Blasts (to GS readership)
back from upgrading.
• Video (website)
We post full breaking news stories on our homepage
(www.greensheet.com) regularly and include highlights • Bundle advertisng campaign discounts
from recent stories in this issue. You'll also find product Rick Aston
and company profiles, along with updates on recent
awards, appointments, acquisitions, partnerships, Senior Media Partnership Specialist
research and more. To have your company's latest
news included, please send a press release to press@ 707-284-1693
greensheet.com, and to offer feedback or ask questions,
please email us at greensheet@greensheet.com.
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