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NewProducts

Stop friendly fraud chargebacks

fast with predictive analytics

merchants lost $4.8 billion to first-party misuse in 2020, he
stated, which is the most recent year for which that data is
available.
Help merchants unlock benefits

ISOs, MSPs and merchant level salespeople can help
merchants predict and stop chargebacks and maintain
healthy chargeback ratios using Ari, which Dakshina
hargeback Gurus, a global leader in chargeback noted, is the payments industry's first predictive engine. In
risk mitigation services for ecommerce and addition to helping mitigate chargeback revenue loss, the
retail businesses, launched Ari, a chargeback solution delivers the following benefits:
C prevention solution that uses predictive ana-
lytics to alert merchants of potential first-party misuse • Stop revenue loss: By acting on the intelligence Ari
by highlighting transactions that have a higher chance of provides, merchants can reduce the revenue they
being disputed, according to Suresh Dakshina, president lose to chargebacks while avoiding the higher cost of
and co-founder of Chargeback Gurus. a chargeback alert.

"Existing chargeback prevention alerts are only triggered • Flag high-risk transactions: Ari analyzes transactions
after the buyer has disputed the charge," he said. "In before fulfillment, detecting those that are likely to
addition, these alerts can only prevent a chargeback if a become chargebacks, allowing merchants to take
refund is issued immediately. Ari provides a more effective steps to reduce their risk.
solution for merchants to minimize first-party misuse
without losing revenue to constant refunds." • Minimize chargeback risk: Ari diverts high-risk
customers to alternative payment methods or
Dakshina went on to say that Chargeback Gurus has payment flows, helping merchants reduce chargeback
helped numerous service providers mitigate risk of first- risk without losing revenue.
party misuse, which is also called "friendly fraud," because
the people who are committing fraud are frequently a • Stop first party misuse (friendly fraud): Ari predicts
merchant's own customers. The company has been solving and prevents chargebacks with high precision before
merchant pain points for decades, he stated, using his merchants
company's experience across various verticals to build a Protect against fraud-related loss
chargeback prevention solution with predictive analytics
and low-code/no-code integration to minimize resources Merchants who don't take steps to mitigate this risk can
needed for implementation. lose up to 10 percent of total revenue, Sampathkumar
stated, noting that most merchants have no reliable way
Mitigate ecommerce, retail fraud to determine which transactions are most likely to be
Chargeback Gurus Chief Product Officer Damodharan disputed due to first-party misuse. By identifying this
Sampathkumar pointed out that Chargeback Gurus has gap in merchant fraud and chargeback protection, he
consistently focused on helping channel partners enhance noted, Chargeback Gurus has pioneered a visionary new
business value. technology to help merchants more effectively mitigate
risk.
"We believe that Ari will create a ground-breaking shift in
the payments industry," he said. "Ari not only detects high- "Ari is an AI-driven predictive analytics engine that uses
risk transactions but also recommends a course of action data gathered from millions of chargebacks to identify
based on its analysis. By customizing our algorithms to transactions that have a higher chance of being disputed,"
account for industry-specific challenges rather than having he said. "This information allows merchants to prevent
a generic model, we've achieved phenomenal results so revenue loss by blocking these transactions or requiring
far in effectively identifying transactions that are prone to additional authentication."
first-party misuse."
Company: Chargeback Gurus
Sampathkumar mentioned that first-party misuse Product: Ari
chargebacks have long been a challenge for both ecommerce
and retail merchants, and Chargeback Gurus estimates that Website: https://chargebackgurus.com
upward of 70 percent of chargebacks are caused by first- Contact: sales@chargebackgurus.com
party misuse. In fact, a recent study by Fraud.net found
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