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CompanyProfile

Partner and profit

with gift and

loyalty royalty ISO/MLS contact:

Chelsea King
alutec, a full-service gift card and loyalty Senior Channel Development Manager
solutions provider and FIS Global brand, was
founded in 1998 in Franklin, Tenn., by Jack 720-296-9945
V Lance, a payments leader focused on helping
processor partners deliver affordable solutions to small chelsea.king@fisglobal.com
and midsize merchants. Today the company is part of the www.valuteccardsolutions.com
FIS Merchant Payment Platforms division. Anna Ladd,
senior product sales leader at FIS, helms Valutec's team
of six sales associates, three channel managers, three access to gift card balances and more, she added, citing
reorder specialists, a sales coordinator and marketing the following partnership benefits:
specialist. • Merchant longevity, profitability: Merchants who
process gift cards tend to stay in Valutec partners'
Throughout its history, Valutec has striven to "be the portfolios longer and have higher average tickets,
change" while remaining true to core values of winning which translates to high residual earnings.
as one team and leading with integrity. The company
prides itself on continuously enhancing its suite of gift • Recurring revenue streams: Monthly residuals for
and loyalty solutions, which include digital gifting, Valutec partners on gift card services equate to $10
digital marketing, social programs, mobile wallets and or more per merchant account for upgraded Valutec
cash-back reward solutions, all with auto-reloading packages.
capabilities. • Card sale profits: Commissions from plastic gift
Continuous innovation card sales, which could add up to thousands of
dollars per year for Valutec partners.
Chelsea King, senior channel development manager at • Merchant account growth: Valutec partners have
Valutec, noted Valutec rolled out digital gifting in 2021, seen nearly every gift card sold bring at least two
using the same trusted rails that Valutec has always customers into a store, and 55 percent of gift card
offered but in new ways. "Digital Gift Plus took Valutec users visit more than once to deplete their card
to the next level," she said. "Our gift platform has always balances.
offered top-tier services for classic gifting needs, but
as ecommerce grew and COVID 19 changed buying Proven leadership
behavior, our customers needed more than just classic
gift." King went on to say that Valutec has been a leading gift
card and loyalty provider since 1998, while staying true
Describing Digital Gift Plus as a two-fold product, King to its values and remaining processor agnostic through
said the solution is designed to simplify and enhance many changes. The company was acquired in 2007 by
online gifting. Merchants can use the platform's advanced Metavante, she said, which merged with FIS in 2009. In
analytics to track and understand customer data, and 2019, FIS purchased Worldpay, and the heritage Mercury
they can use these insights to fine tune marketing and gift solution was integrated into the Valutec platform.
targeted online offers, she added. Throughout these events, Valutec continued to build and
integrate digital gifting and marketing solutions and
King also noted that Valutec continually advances unveiled a new technology suite in 2020.
its solutions to remain competitive and attractive to
merchants. For example, the company regularly offers King noted that with a five-year goal of growing revenue
premium promotions as a strong incentive for merchants to $300 million, Valutec plans to continue innovating in
to expand their gift card offerings and benefit from these the gift and loyalty space by expanding gift and loyalty
programs. solutions globally, launching new solutions for payment
facilitation and ecommerce channels, and expanding
Partner, reseller benefits distribution through APIs and NFTs. "Today, we have a
best-of-breed card and digital gift platform that is ready
Valutec has long-lasting relationships with employees for growth after completing $4 million in upgrades over
and partners, King noted, and has always been processor the past two years," King said. "Valutec was recently
agnostic. The company provides merchant acquirers, named Best Prepaid Card Solution in 2021 by Global
ISOs and agents, and their customers with 24/7 support, Payments."

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