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Education

sions to premium offerings, per Bush's Product-
led Growth. People who try out your products
Unlock Your and services will be more likely to feel com-
fortable purchasing them because they already
know they like what you have to offer.
Growth Potential • Easy customer acquisition: Most busi-

ness models require a sales representative
With a BCP Loan to convince customers to buy your prod-
ucts. With product-led growth models,

you skip the need and cost of a sales team.
You provide the free version of the product or
service, then offer your customers the chance
to make the purchase or upgrade. The product
sells itself. Leads from this strategy turn to paid
customers 25 percent of the time (see https://bit.
ly/3JYGAsK).
• An experience customers love: Complicated
how-to guides and training sessions are frustrat-
ing. Product-led growth models dispense with
all that: instead of demanding a steep learning
curve, you can make it easy for your customers
to try out what you have to offer on their own.

By creating a user-friendly process, you en-
able customers to feel empowered when they
choose your brand. From start to finish, they
control the process, deciding what is right with-
out sales pressure or difficult onboarding. They
simply try, then buy.

Lead with your products
Enabling customers to experience what you have to offer
is a great way to convince them to pay for it. Whether
you choose to offer a free product or service or a free
trial version, customers will feel empowered when they
choose your company. With a great product, you can't
lose with product-led growth.

If you have suggestions on topics you'd like to see
tackled in this column or have questions, please don't
BOCA hesitate to reach out at Nick@FluidPay.com or 630-381-
CAPITAL 8055.
PARTNERS
Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci
is also a graduate of Benedictine University and a member of
Get a loan from $100,000 to the Advisory Board and Anti-Fraud Technology Committee for the
Association of Certified Fraud Examiners, as a CFE himself. Fluid Pay
$5,000,000 for your ISO today is the ONLY 100 percent cloud-based Level 1 PCI Payment Gateway
processing transactions anywhere in the world. Contact Nick at
Nick@FluidPay.com.

Call Now: 844-531-4957
bocacapitalpartners.com

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