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ReadersSpeak

Should I contact influencers? community. Once you've identified the best matches for
you, it's time to build relationships, and then provide them
've been working as an agent for a with relevant information and resources about your prod-
year or so and doing well enough ucts or services, and develop a strategy to work together to
that I've decided starting up my own create content that resonates with their audience.
I ISO, a sub-ISO, would be a good next
step. In thinking about marketing as I ramp up for rollout, One way to find potential matches is to check social media
I'm wondering how useful influencer marketing might be platforms like LinkedIn and Twitter using relevant key-
for me and whether it might be affordable for a brand new words and hashtags. You can also search for relevant blogs
business like mine. I don't notice that much talk about it and websites and reach out to the authors or editors to see
within the industry. if they're interested in partnering with your business.
Rosemary Trundle Another approach is to work with influencer marketing
Merchant Level Salesperson platforms or agencies that specialize in connecting busi-
Rosemary, nesses with influencers. These platforms and agencies
typically have a database of influencers in different indus-
Partnering with individuals or organizations with a tries and can help you find the right influencers based on
significant following or influence within the payments your target audience, budget and campaign goals.
industry, your targeted niche market or your local
community could increase awareness of your new Thanks for your question, and good luck to you in your
endeavor, build credibility and ultimately drive sales. new venture.
Editor
To make it work, you'll need to identify influencers who
have a strong following in the areas you want to reach. Do you work with influencers?
These could be industry experts, bloggers or social media Have you used influencer marketing? Was it a good
personalities with a significant presence within payments experience or not worth the investment of time and
and fintech circles, or, say, food services if you're target- resources? Please elaborate at greensheet@greensheet.com.
ing that vertical, or prominent merchants in your local

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