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CompanyProfile
Stoke ecommerce
with agile, custom,
cross-border
payments
ISO/MLS contact:
n 2022, Ryta Zasiekina, CEO of FYST, was forced
to leave Ukraine and resettle in Riga, Latvia. Evgeniy Ivantsov, CMO
There, she founded FYST—a one-stop payments evgeniy.ivantsov@fyst.com
I consultancy for ecommerce and fintech businesses. https://fyst.com
Zasienkina's decade of consulting in the payments and
banking industries, has solidified her reputation as a
skilled decision maker, entrepreneur and business advis-
er with expertise in ecommerce, fintech, alternative pay- provides in-depth tailored advice to help fledgling
ments, risk management and fraud prevention. businesses to scale up successfully, Zasiekina stated.
Among its services, FYST helps merchants optimize
With the Bank of England predicting cross-border cross-border payment flows, reduce operational risk, and
payment volumes of $250 trillion by 2027, FYST believes serve customers worldwide by offering access to locally-
it is poised to augment ecommerce businesses with used payment methods through its exclusive processing
comprehensive, 360-degree advice, support and business partnerships and channels, she noted.
insights to help unlock opportunities in fast-evolving
digital commerce. Designed to empower clients and One-stop payments consultancy
partners, the company said it provides a distinct blend of
processing solutions, B2B bank transfers, account opening FYST is born out of a desire to bring unrivaled sector
knowledge and experience to create a sustainable, heavy-
services and payment technology guidance.
weight, efficient global tech business and is continuously
Describing the company as a trailblazer, Zasiekina said, expanding clients' portfolio along with the range of
"FYST combines unrivaled payment expertise, technical available software solutions, according to the company.
know-how , compliance & AML knowledge and business
acumen into a one-stop-shop consultancy, simplifying Motivated to change the status quo, the FYST consultancy
team constantly challenges itself to improve and refine
complex payment processes, and helping businesses to
open up new ecommerce frontiers with fast, flexible and its technology, ecommerce and payments skills. By never
standing still and continuously striving to get ahead, FYST
fully empowered payment services."
experts collaborate with partners to create new trends
From one to many and instigate change, the company stated. With result as
the ultimate goal, FYST stated it stays hungry, constantly
Zasiekina further noted that she has kept her working with clients to identify new opportunities and
entrepreneurial mindset as a CEO and business partner create one-of-a-kind digital and cross-border commerce
who helps employees and other organizations navigate solutions.
the fast-growing payments industry and simplify cross-
border payments. FYST supports clients with its revenue- Reflecting on recent events, Zasiekina said that ecommerce
centric ethos, she stated, while assisting with numerous businesses are at an inflection point in which they need
global banking relationships. digital payment capabilities to expand revenues, broaden
product and service offerings, and maximize value from
"It's early days for FYST, but we expect rapid growth during an increasingly global customer base.
2023 as more and more companies seek our expertise to
help them navigate the choppy waters of global trade," "That's where FYST comes in—we are right beside our
she said, noting that as a one-stop payments consultancy clients and partners at every step of their journey into
for ecommerce businesses, FYST offers a unique mix global ecommerce with the kind of [personalized] sup-
of agile digital payments capabilities personalized port they've never experienced before," she said. "FYST
,
support and compliance and AML advisory services. has created a diverse team of successful industry pio-
neers who can provide a wealth of knowledge, friendly
In addition to empowering businesses with a network and practical advice and first-hand scaling experience to
of card processing solutions, bank payments, OCT and help businesses go beyond just offering payments and
APMs, FYST's team of banking and payments experts reimagine money to make it flow seamlessly."
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