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Letter from the editor

he cryptocurrency realm
has been roiled by cor-
porate and bank failures,
T threats of legislative and
regulatory actions, and plummet-
ing values. Yet two recent reports
reached differing conclusions on whether the "crypto
winter" is thawing or whether the deep chill will
remain. According to a survey by financial technol-
Howdy
ogy firm Paxos, 75 percent of consumers interviewed
remain confident about the future of crypto. Pew Howdy
Research Center, on the other hand, found that
Y’all!
among adult Americans who have heard of crypto-
currency, 75 percent are not confident in its safety Y’all!
and reliability.

It seemed that digging deeper in the crypto and digi-
tal assets ecosystem to ascertain whether recent fail-
ures have been a wake-up call, identify the root causes
of recent failures, explore how regulation might help
and hinder future progress, and determine potential
impacts if innovation moves offshore. Those issues
and more are explored in this issue's lead article.

And explorations continue in our Education and
u incr
e
m w
e
as
o he
d t
r
o
p y
l
in
’
I
g ha
o
rk
Views sections, where contributors share insights on I’m working hard to help you increase
such topics as the need for payments companies to y o ur b o t t o m line t o d a y!
your bottom line today!
employ some of the same technology they sell so they
can use the latest advancements to implement solu-
No Bull
tions faster than fraudsters can devise new attacks; N o B ull
glaring payfac deficits exposed when using them to
accept payments; why keeping track of changing con-
sumer shopping habits is imperative for all types of Customized advertising campaigns
businesses; impacts of the CFPB's new proposed card
fee cap and how card issuers, in particular, can pivot to fit any size company and budget.
while taking good care of themselves and their cus-
tomers; and nine trends in banking and payments to • Spotlight Innovators’ Pages
watch at a time of radical transformation. (frequently updated content)
In the news we've highlighted stories on new research • Print (various size options)
from Adobe Analytics revealing that online purchas- • Resource Guide listing
es of groceries and home furnishings are growing at
a rapid clip, and BNPL is a key driver of this trend; a (print/online/front page options)
March 23, 2023, report in which Hindenburg alleged
Block plays fast and loose with anti-money launder- • Email Blasts (to GS readership)
ing rules, resulting in rampant criminal activity on • Online (website/twice monthly magazine)
the network; agreement among experts that a pass-
wordless future is now within reach; and recent re- • Video
ports suggesting that Web3 technology is placing hu-
mans at an inflection point in terms of environmental • Bundle advertisng campaign discounts*
sustainability.
Not to be missed are new product and company pro- Rick Aston
files, a resource on preventing burnout and what to Senior Media Partnership Specialist
do in the aftermath of a failed project. If you have sug-
707-284-1693
gestions for us, please email greensheet@greensheet.com. 707-284-1693
And remember to send your latest news to press@
greensheet.com.
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