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Education

Though posting is crucial for any social media strategy, Companies that choose to be
lead generation gets easier when companies use ads. Most
major brands actively advertise on prominent social media active on social media do an
platforms. These ad spaces can give brands easy access to excellent job of controlling
hand-selected audiences that are interested in what they
offer. their own messages to ensure

Establish connections that customers have the right
information at the right time.
Capturing the attention of an audience is important, but
companies can also generate more sales by using social
media to create brand loyalty. Brands that use social media
platforms to establish connections with their audience Accomplish direct sales
make it easy to maintain their attention.
One of the more recent developments with social media
When this happens, it often means customers will sales is the introduction of shopping interfaces in social
continue to choose your brand over the competition. Some media platforms, like Instagram Shopping (see https://
brands generate loyalty simply by creating entertaining business.instagram.com/shopping). This means companies
content. In 2022, the total spending on social media have the option to sell directly through social media apps,
video ads increased by over $3 billion (see https://bit. providing one more place where customers can say yes to
ly/3UQ8RoX). Companies know that social media leads to a purchase.
loyal customers and more sales.
For brands that would prefer to track their own sales
Control your message in-house, many social media sites also support browser-
based shopping without leaving the app.
The era of the private and distant brand image is behind
us. Today, companies must be prepared to speak out on Partner with influencers
certain topics and address customer concerns. Companies
that choose to be active on social media do an excellent job It is impossible to mention social media without talking
of controlling their own messages to ensure that customers about influencers, and this is one group that can really
have the right information at the right time. drive sales. In fact, the influencer marketing industry is
valued at $13.8 billion (see https://bit.ly/43FwynX).
Being in control of your brand message online allows
you to simultaneously build up your brand identity and Influencer marketing is now a leading strategy in many
address any potential setbacks. Ultimately, this means modern marketing campaigns. Companies that partner
companies can control their public image and use that with influencers can establish trust with customers
public favor to drive more sales. immediately and get their products or services in front of
an audience that is already a good fit. There are influencers
Highlight deals and opportunities for every industry, making it easy for brands to find
Advertising has come a long way from standard TV spots someone to partner with.
and newspaper ads, and social media is the perfect way to
share major announcements. From mergers to acquisitions With so many users logging hours every single day, it
to flash sales, social media is the perfect place to promote makes sense why social media networks are a powerful
exciting deals and opportunities. tool for companies. Using social media, you can find new
customers and convince them to make the purchase all
The viral nature of social media makes it a particularly using one simple profile. Companies that stay ahead of the
effective tool for companies to drive sales by offering deals curve can enjoy leads and conversions that build revenue
and other perks. When a deal is great, people are more over time.
likely to see it and share it, which can amplify how many
sales you end up making. Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also a
graduate of Benedictine University and a member of the Advisory Board
A mid-day announcement about a four-hour flash sale and Anti-Fraud Technology Committee for the Association of Certified
can lead to sold-out products and even higher levels of Fraud Examiners, as a CFE himself. Fluid Pay is the ONLY 100 percent
demand. The potential reach of an ad on Instagram is 1.8 cloud-based Level 1 PCI Payment Gateway processing transactions any-
billion people (see https://bit.ly/41C1pzV), making it easy to where in the world. Contact Nick at Nick@FluidPay.com.
find leads and drive conversions.

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