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Social media, a powerful sales tool

By Nick Cucci popular social networks are engaging tools that allow
Fluid Pay LLC brands to find their customers and catch attention. With
social media, brands gain access to 4.9 billion global
ince its introduction, social media has demand- users (see https://bit.ly/3mBAqpC). However, with modern
ed attention and left many guessing where it integrations, social media can also be used to actually
would lead us. Some thought it would be a accept sales too. What kind of role does social media play?
S passing fad; others believed it would be the In modern times—a big one.
end of face-to-face interactions. So far, neither of these has
come true, but social media has come with some unex- A solid social media strategy involves several components,
pected changes. and each is designed to entice customers and drive sales.
Even the most serious industries have companies using
With billions of users around the world, social media is social media to grow their revenue. Social media can be
the perfect opportunity to get in front of customers, and used in several ways to grow company sales year-over-
modern businesses are using it to drive sales. In this year.
article I'll explore how social media can be used to grow Generate leads—globally
your sales and your business.
The most obvious sales method using social media is
Can you generate sales using social media? lead generation. Most social media platforms offer access
Posting regularly online might seem silly when viewing to a global audience, making it easy to find your ideal
your co-worker’s profile, but businesses have learned customers no matter where they are located.
to recognize it as a powerful branding tool. Generating
sales using social media does take more than a few simple Lead generation works in two ways on social media. The
posts, but when it is used correctly, it can absolutely first is through posting, which increases brand awareness.
generate sales. Every time a company posts online, they increase their
chances of having their posts seen by potential customers.
More than 50 percent of revenue gained across the top The more time brands spend, the better. Sixty-six percent
14 industries is generated through social media sales of marketers who spend a minimum of six hours on social
(see https://bit.ly/311LiMC). Already, small brands and media each week report more leads than those who don’t
larger brands alike are using social media platforms as a (see https://bit.ly/3GTy1xa).
powerful advertising and sales tool.
High-quality content can capture attention and convince
What roles does social media play in the sales cycle? potential customers to learn more about what you offer.
For the highest level of success, posts should be made
Social media plays two prominent roles in the sales cycle. using high-quality images and text, as well as appropriate
First, it helps with acquiring customers. Today’s most hashtags as needed.

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