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CompanyProfile

Expand LATAM reach

with Mexico's largest

BNPL provider ISO/MLS contact:

ueski was founded in 2012 by Adalberto Rachel Stingone, Account Executive
Flores Ochoa, a seasoned financial servic- kueski@calibercorporate.com
es and software executive. After seeing his 914-473-5742
K father struggle to obtain credit for his profit- https://kueski.com
able business, Ochoa resolved to improve financial inclu-
sion in Latin America's thriving, addressable market.
Reaching new milestones
Fausto Ibarra, chief product officer at Kueski, noted that
75 percent of Kueski's customers are underserved by tra- Kueski recently celebrated its 10-year anniversary of
ditional financial institutions, and individuals with poor financial service operations and has over 720 employees.
credit histories have few opportunities to access working Since its inception, Kueski has disbursed almost 10 million
capital. Kueski solves for this issue, he noted, by using al- loans to 1.7 million users across Kueski Pay and Kueski
ternative data to evaluate a customer's creditworthiness. Cash, totaling more than $1.4 billion in loan transactions.
The company was also the first non-traditional service
Kueski's advanced API evaluates cash flow, sociodemo- provider to sponsor HOT SALE, Mexico's largest
graphic data, device data and other nontraditional sourc- ecommerce event. Organized by the Mexican Association
es of information, Ibarra stated. This approach leverages of Online Sales, HOT SALE promotes the digital economy
more data sources to assess credit risk, a proven approach by highlighting the benefits of e-commerce.
that has helped increase loan approval ratings compared
to traditional lending that primarily focuses at credit Throughout the virtual event, thousands of participating
scores and financial histories, he added merchants offered Kueski Pay as an online checkout
option, allowing unbanked consumers to participate
Closing credit gaps and contributing to Kueski Pay's exponential growth.
This pivotal event helped Kueski Pay scale, the company
Ibarra went on to say that Kueski offers customers access stated, propelling the solution's 1760 percent year-over-
to financial services through two flagship solutions: year growth between May 2021 and May 2022.
• Kueski Cash: Designed to remove friction from
personal loans, Kueski Cash has disbursed more Among its numerous awards and citations, Kueski was
than 8 million consumer loans, which have been recognized by CB Insights on its 2022 Fintech 250 list,
used for monthly expenses, healthcare, education won Best BNPL Solution at the 2022 Finovate Awards, and
and housing. was included in Best Companies for Young Professionals
in Mexico and Most Ethical Companies in Mexico lists.
In 2022, approximately 60 percent of the company's Partner-centric focus
microloans were oriented toward vulnerable
groups, such as women (53 percent), unemployed Kueski continues to expand its global merchant and
(9 percent) and elderly (2 percent). This product's partner networks, providing easy integrations to top-
gross merchandise value increased by nearly 70 tier ecommerce sites like Shopify, VTEX, WooCommerce,
while expanding financial access to underserved PrestaShop and Magento. Developers can also embed
consumers. Kueski Pay directly into their payment gateways using
the company's SDK.
• Kueski Pay: As one of the first BNPL products in
Latin America that debuted online and was later As Kueski continues to grow and scale its workforce,
launched in physical stores in 2021, Kueski Pay is global partnerships and technology suite, the company
a card-free payment method that provides zero- affirmed it will continue to participate in ecommerce
interest, fee-free financing to consumers without and omnichannel events while helping enterprises and
credit histories or traditional financial services. partners integrate Kueski Pay as a payment method.
The solution is available online or offline in the The company further noted it will continue to enhance
company's expanding network of merchants, which and optimize its credit approval criteria. Through these
includes over 5,300 ecommerce sites and 2,300 efforts, Kueski is striving to improve financial literacy
retailers. and quality of life in Mexico and Latin America while
helping consumers avoid debt and build and improve
credit histories.
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