Page 21 - GS230501

I
g
ot
ht
n
n
p
li
o
r
s
S Spotlight Innovators
ov
at
Spotlighting companies that promote
innovation in the payments industry

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
Custom pages on our high-traffic website showcasing
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
your company’s unique message
sale (POS) solution. With over $34 billion worth of payments processed
for more than 250,000 businesses every year, North American Bancard
• Your own, customized News from the Wire that highlights
is determined to help American business prosper.
stories about your company
North American Bancard empowers customer engagement
• Featured content: updated monthly, either by your in-house
writers or by one of ours
with its Payments Hub Reputation Management tool
• Custom infographics and videos
• Premier content placement in each issue of The Green Sheet
hile quality products, appropriate pricing, and a good marketing campaign are key elements of creat-
ing, growing, and sustaining a business, customer engagement is also a necessary item on the to-do list.
• And so much more...
However, this can also be the step that takes the most time, and sometimes, business owners can opt to "let
W the products speak for themselves."
Rick@greensheet.com
While this approach can work, keeping tabs on what people are saying is crucial to make sure you're keeping your thumb
on the pulse of how your business is being perceived by consumers.
707-284-1693
Positive word of mouth (particularly those five-star reviews) can turn one-time shoppers into long-term customers and
ambassadors for a brand. Therefore, staying connected in spaces like Yelp or in a Google Business profile can not only
allow business owners to capitalize on and amplify good feedback, but it can also afford them the opportunity to respond
to criticism in an effective way.

There are a handful of reasons why keeping up with a company’s reputation can be beneficial to your business.
• Positive online reviews are highly valued by many search algorithms (such as Google). This can help your ranking,
allowing your business to appear higher in search results.
• Reviews and interaction prove that the company exists and is well regarded — conveying that it’s a trustworthy
place to spend money.
• Positive reviews tend to snowball into more positive reviews, and one good story will often lead to another.

• The immediacy of online feedback can provide crucial insights to whether or not a company tactic or new product
worked well or needs improvement.

21