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IndustryUpdate

America at UK-based Railsr (formerly Railsbank), lead- Darwinium expands leadership team
ing new product development in North America includ-
ing banking, payments, debit and credit-as-a-service To advance its long-term strategic growth plans,
offerings. She was also recognized by American Banker Darwinium appointed Bill Sytsma and Alex Forss to
as one of 2022's Most Influential Women in Payments for strategic U.S. sales leadership positions. Sytsma has an
being a change agent in the space. award-winning track record of closing multi-million-
dollar enterprise opportunities and building hyper-
Sift appoints Armen Najarian growth sales organizations at ThreatMetrix, (acquired by
LexisNexis Risk Solutions), BioCatch and Callsign. Forss
Sift, a provider of digital trust and safety, selected joins him from tenures at ThreatMetrix and Callsign,
Armen Najarian as its chief marketing officer. Najarian where he built and led enterprise sales teams for fraud
comes to Sift with more than 20 years of marketing expe- prevention and PayPal, following the successful exit of
rience and expertise in creating award-winning market- his previous startup.
ing programs at several fraud prevention and digital
identity companies, Sift stated. In addition, Vanita Pandey joined the company's adviso-
ry board. She is chief marketing officer at Caf, an ID tech
"Najarian's success in brand strategy, team building, and company, and is a fraud expert with previous experience
revenue generation was instrumental in three company as CMO at Arkose Labs and as a marketing executive
exits, including Agari and ThreatMetrix, which were at ThreatMetrix and Simility, (acquired by PayPal). She
acquired by HelpSystems (now Fortra) and LexisNexis also worked at such financial institutions as Standard
Risk Solutions respectively," Sift said. He also held mar- Chartered Bank, ABN AMRO Bank, Capital One and
keting leadership roles during DemandTec's initial pub- Visa. Menekse Gencer also joined the advisory board.
lic offering and subsequent sale to IBM and was most She is a board director, adviser and prior Fortune 100
recently CMO at Outseer, a spinout of RSA Security, senior executive with 30 years of experience at compa-
where he drove the new corporate identity and stood up nies including Wells Fargo, PayPal, AMD and PwC.
a new worldwide marketing organization.

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