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NewProducts

Embed full commerce experience

within mobile messaging

The Clickatell Transact simplified commerce package
enables businesses to sell products and services directly
within messaging channels by sending payment prompts
to initiate secure and frictionless checkouts. Through
Transact, White noted businesses can securely integrate
chat commerce into CRMs and order management systems
without writing code, to provide cloud native, turnkey
checkout experiences.
lickatell, a leading chat commerce and busi-
ness messaging provider, introduced its Chat Delivering partner, customer value
Commerce as a Service (CCPaaS) platform,
C which is designed to deliver a full commerce White noted that in addition to Connect, Interact and
experience within widely adopted mobile messaging envi- Transact capabilities, the true benefit CCPaaS offers
ronments. The company said the platform is compat- is the ability to meet consumers wherever they are
ible with WhatsApp, Apple Messages, SMS and USSD, communicating. Consumers can text and chat with brands
enabling consumers to easily connect, engage and transact to resolve customer service requests or make purchases,
with brands in the same messaging channels they use he added, while connecting their daily lives to a brand
every day. Brett White, vice president, product payments at experience. White pointed out that by enabling consumer
Clickatell, said the platform integrates payments, message brands to build direct-to-consumer commerce experiences
automation, live agents and campaign management to cre- within mobile messaging channels, CCPaaS drives value for
ate an exceptional user experience. marketers, business-to-consumer and direct to consumer
enterprises.
"With card tokenization, consumers can securely pay in
any messaging channel; our hosted checkout tokenizes the "Consumers increasingly prefer their mobile phones for all
user's payment information, saving it for future use and activities, yet brands across retail, travel, financial services
streamlining subsequent purchases with 'one tap pay,'" he and more struggle to provide a full commerce experience
said, noting this capability enables consumers to pay in one in a way that's cost-effective and most convenient for
spot instead of transferring to another website or mobile consumers," he said. "Consumers are also tired of bouncing
app. around between phone calls with support, websites and
mobile apps to get what they need."
Richly layered technology
Grow and scale with chat commerce
White further noted that CCPaaS efficiently bundles chat
commerce capabilities into a single platform with multiple Describing Clickatell as a proven leader in messaging
service levels: Clickatell Connect, Clickatell Interact and commerce, White said the company's experience and
Clickatell Transact. expertise drives customer results. As digital commerce
adoption continues to grow and scale globally, business
The Clickatell Connect foundational package enables owners can leverage CCPaaS to reach their customers in
businesses to deploy enterprise-grade chat commerce the same mobile messaging apps they use every day, while
over multiple messaging channels via a RESTful API or a sending notifications at scale, he added.
web-based campaign management tool. White said brands
can use Connect's low-code and no-code web interface to Brands can use the platform's SMS messaging and APIs
build app-like rich chat experiences easily and quickly into to provide customers with real-time updates, alerts,
workflows. promotions and one-time passwords, reducing friction and
frustration of the contact center experience by enabling
Clickatell Interact, a value-added package, comes with customers to instantly message live agents, White noted,
keyboard management, an asset library and live chat adding that businesses can also send payment links, he
capabilities and is easy to integrate with CRMs and noted, using our end-to-end solution.
order management systems, enabling businesses to
have meaningful conversations with their consumers. Company: Clickatell
Businesses can use Interact chatbots to instantly respond to Product: Chat Commerce as a Service
customers, White noted, and use its asset and API libraries
to customize and integrate CCPaaS into their workflows. Website: https://clickatell.com
Contact: https://clickatell.com/contact/contact-sales

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