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NewProducts


                         Gain approvals with advanced


                                ecommerce decisioning





                                                               Real-time decisioning

                                                               McHugh also mentioned that the cloud native FlexCharge
                                                               technology stack builds on market-leading data and cred-
                                                               it models that have driven sophisticated decisioning for
                                                               more than a decade. Noting that over $500 billion in digital
                                                               commerce sales are lost each year to rejected transactions,
                                                               McHugh urged the acquiring community to help mer-
                 lexCharge, a fintech company focused on opti-  chants reign in accelerating ecommerce declines.
                 mizing ecommerce acceptance rates, created
                 AcceptIQ, a solution designed to improve the
        F mobile, digital and online checkout experience.      "Creating a focused and intelligent platform to help drive
                                                               up payment acceptance that is both frictionless and at no
        Leveraging  data  science  and  real-time  credit  decisioning,   cost to the consumer, creates a real two-way opportunity
        AcceptIQ converts declined transactions into approvals,   for consumers and merchants alike," he said. He also de-
        according to Ze'ev Shoval, co-founder and chief commer-  scribed how the FlexCharge platform and its flagship Ac-
        cial officer at FlexCharge.                            ceptIQ solution benefit the entire ecommerce value chain,
                                                               as follows:
        "When a payment is declined, we allow shoppers to com-
        plete the purchase and pay at a later date without any add-  • Merchant value: Merchants can leverage advanced,
        ed fees," he said, adding that FlexCharge guarantees mer-    real-time technologies to convert declines into ap-
        chants are paid on all transactions. In addition, FlexCharge   provals, helping to improve sales and customer life-
        helps partners, merchant customers and consumers win,        time value. In addition to taking fraud and credit risk
        Shoval noted, stating, "if we believe a declined transaction   for all FlexCharge transactions, the company pro-
        is good, we will step in as Merchant of Record and purchase   vides a single-access view of rescued transactions via
        the invoice to facilitate a frictionless shopping experience."   a secure merchant portal.

        Complex puzzle to solve                                    • Customer value: Shoppers who experience a pay-
        Philip McHugh, payments industry veteran and executive       ment decline can complete their purchase by clicking
        director at FlexCharge, mentioned the company's founders     an OK button, without having to register for the ser-
        have expertise in data science and deep data analytics and   vice or share additional information.
        bring a scientific approach to payments. "Many Intelligent   • Partner value:  For anyone in payments, whether
        people in payments focus on product and tech integration,"   merchant level salesperson, merchant acquirer, gate-
        he said. "But unlike other industries, such as banking, very   way or payment processor, AcceptIQ is table stakes
        few are leveraging next-level mathematics and data analyt-   if you're trying to win ecommerce business. Flex-
        ics to drive decisions."                                     Charge partners appreciate the company's advanced,
                                                                     proven and highly scientific approach to ecommerce
        A discussion at ETA's TRANSACT 23 conference on trans-       acceptance optimization.
        forming ecommerce with acceptance rate technology, mod-
        erated by McHugh with panelists Sandipan Chatterjee,   McHugh summarized the company's four guiding prin-
        senior director, product management, payments optimi-  ciples as customers get the product they want, using the
        zation, orchestration & risk at PayPal, and Rajiv Appana,   payment product they choose, leveraging existing credit
        director, product management, GPay at Google, explored   lines or limits, at no additional cost to them. "AcceptIQ can
        ecommerce optimization at scale. With global ecommerce   boost gateway performance, reduce customer churn and
        on track to exceed $7 trillion by 2025, participants agreed   give merchant  acquirers and MLSs  something  unique  to
        ecommerce declines are a complex puzzle.               sell with a fast return on investment and clear value propo-
                                                               sition," he said.
        "We're ultra-focused on curing declined transactions,"
        McHugh told agents, ISOs and processors in the audience.    Company: FlexCharge
        "However, unlike services that focus on fraud and charge-
        back declines, we focus on curing all declines, including   Product: AcceptIQ
        the 70 percent with available funds that are rejected on    Website: https://www.flex-charge.com
        technicalities. "
                                                                    Contact: zeev.shoval@flex-charge.com


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