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Letter from the editor



                                   ultiple studies through
                                   the years have found
                                   that optimists typically
                       M have better outcomes
                       than  pessimists  when  it  comes  to
                       physical health, longevity and over-
        all satisfaction with life. Optimism also helps reduce
        stress and anxiety during periods of economic uncer-
        tainty,  such  as  the  time  of  this  writing,  when  it
                                                                Howdy
        appears the fate of our economy rests on whether the
        U.S. Congress will raise the debt ceiling to ensure the   Howdy
        country does not go into default. Whatever happens,
                                                                Y’all!
        though, there is no doubt members of the payments
        community—a resilient, optimistic lot—will meet         Y’all!
        challenges that arise and find new opportunities to
        boot.

        Knowing The Green Sheet Advisory Board consists of
        a number of the industry's strongest, proactive lead-
        ers, we asked them questions about navigating our
        economic boom and bust cycles, learning from the
        past, weathering difficult economic times, and com-
        municating across deep divides. This issue's lead ar-
        ticle contains the insights they shared with us.

                                                                            in
                                                                                                     u incr
                                                                                                                 e
                                                                                                              as
                                                                                                             e
                                                                                                   o
                                                                                     d t
                                                                I
                                                                                         o he
                                                                                               p y
                                                                                              l
                                                                                    r
                                                                  m w
                                                                       o
                                                                         rk
                                                                               g ha
                                                                 ’
        In our Views and Education sections, payments ex-       I’m working hard to help you increase
        perts offer further insights on such topics as dispens-
                                                                         your bottom line today!
        ing with limiting beliefs to become more inclusive;              y o ur b o t t o m line t o d a y!
        making full use of training as a powerful resource
        contributing to  the  long-term  success  of  companies
                                                                                     o B
                                                                                           ull
                                                                                  N
        and employees alike; technological advancements                           No Bull
        revolutionizing payments while also new fraud risks;
        and how to develop an omnichannel strategy, select
        the right technology partner, correctly implement so-      Customized advertising campaigns
        lutions, and train staff on how to use them.               to fit any size company and budget.
        We've highlighted several stories from recent news          • Spotlight Innovators’ Pages
        coverage, as well: Visa will begin testing Visa+, a ser-
        vice designed to enable people to send money seam-             (frequently updated content)
        lessly across platforms without the need for personal-      • Print (various size options)
        ly identifiable information; Nexway is on the hook for
        $650,000, which is slated to be paid to U.S. consumers      • Resource Guide listing
        defrauded by off-shore tech support scammers that
        used Nexway to gain entry to the credit card net-              (print/online/front page options)
        works; lenders have seen an uptick in SMB lending           • Email Blasts (to GS readership)
        fraud, based on a survey of 147 bank, credit union,
        fintech lenders and payment processing risk manag-          • Online (website/twice monthly magazine)
        ers; and some payments industry leaders suggested
        OpenAI will fully inhabit the workplace in the near         • Video
        future.                                                     • Bundle advertisng campaign discounts*
        Be sure to check out our updates on recent achieve-
        ments and other milestones, research, partnerships,         Rick Aston
        acquisitions, and appointments of note, along with
        profiles of promising products and companies that                  Senior Media Partnership Specialist
        may have partnership potential. To spread the word
                                                                          707-284-1693
        about your developments, please send a press release              707-284-1693
        to press@greensheet.com. If you have questions or com-
        ments, drop us a line at greensheet@greensheet.com.
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