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ReadersSpeak

Google's new emphasis on helpful content optimization, and delivering an outstanding customer
experience will see steady market gains regardless of what
e wish to thank Derek Chew, changes Google makes to its algorithm.
CEO of Fullmoon Digital
Marketing, for the follow- According to Statista, Google holds over 85 percent of
W ing note about changes to the search engine market. The first three organic Google
Google's algorithm:In March 2023, Google rolled out its Search results account for 54..4 percent of all clicks,
core update, one of the most significant updates in recent according to Up Inc. Also, Wordstream reported that 49
years. It has affected a plethora of websites and busi- percent of companies stated they obtain the best marketing
nesses, causing a considerable shift in the search engine ROI through organic search. And companies that invest in
rankings for many sites, and has garnered significant significantly increasing SEO traffic over paid search see
attention. their customer acquisition cost drop by almost 60 percent,
according to Yousuf Khan, a technology investor and
This algorithm update is designed to reward websites partner at Ridge Investors.
with high-quality, informative and relevant content.
Those that provide value, and a good user experience, will The most important factor for SEO success is to
see an increase in rankings, and ecommerce websites that consistently produce high-quality, highly relevant, and
make the buying experience easy for customers will see an well-keyworded content that is tightly targeted to the
increase in traffic and sales. audience's preferences.
Making best use of Google
The update lowers the ranking of websites with low-
quality, duplicated and irrelevant content, a poor user Aside from googling for information when questions arise
experience, and slow navigation. It also emphasizes in the course of business, how do you use Google in your
mobile optimization and penalizes websites that are not work? Do you advertise with Google? Do you update and
mobile-friendly. improve your SEO regularly? If so, has your company's
ranking shifted since Google's recent core update? Please
Thus, digital marketing that focuses on the fundamentals check in with us at greensheet@greensheet.com.
of driving website traffic, improving conversion rate

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