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NewProduct

Proven training system

builds sales, revenue growth

Partner Juan Ortiz, for example, is exceptionally skilled at
live presentations and coaching videos that inspire clients,
Dunn said, citing high-impact, short-term engagements as
a key program differentiator.

In addition to having a fast return on investment, Dunn
ield Guide Enterprises LLC, an executive con- noted, sessions include accessible senior consultants and
sulting, training and marketing communications leverage years of experience and thousands of decision-
company, enhanced its Momentum Building sys- maker contacts in the payments industry.
F tem, a program designed to help payments indus-
try enterprises develop and maintain vision by implement- Build sales teams, partnerships
ing core business processes to improve efficiencies and
promote growth. Emphasizing that Field Guide Enterprises is more than a
consultancy, Dunn described the company as a resource for
Mark Dunn, president and founder of Field Guide fintechs, payments companies, banks, ISOs and merchants.
Enterprises, said Field Guide has been working with Its growing suite of programs is designed to guide clients
merchant bankcard companies since its inception in 2004 by through the complex world of electronic payments while
specializing in four key areas: executive consulting, sales helping them build and execute their payments strategy.
training and seminars, selling agents' and ISOs' residual
streams and portfolios, and designing tailored marketing Dunn positioned the company's Momentum Building
and communications programs. program as a unique results-driven experience that offers
the following features and benefits:
"Field Guide is dedicated to providing our clients with • Accountability: We teach it, believe in and live it
the knowledge and experience necessary to achieve their every day.
goals and dreams," Dunn said. "Our aim is to empower our • Progress: We help our clients build momentum and
clients with valuable insights and knowledge based on our
own experiences and successes." reach predictable success.
• Education: We educate in order to build confidence,
Inspire teams, boosting sales revenue use tools effectively and reach goals.

Dunn went on to say that Field Guide Enterprises focuses on • Break down barriers: We simplify, remove friction
activities that engage sales teams and boost sales revenue. and direct clients to their success.
The company's deep payments industry experience, he
noted, facilitates a range of projects and partnerships that Get results
inspire confidence and help clients win more deals. Reflecting on his more than 30 years of payments industry
experience, Dunn mentioned that building strong sales
"We specialize in helping ISOs, banks, vendors and fintechs teams has been a challenge for ISOs and sales channel
get to the next level," he said. "For some, this might mean partners. Field Guide, he noted, can help partners overcome
assisting with a new product or service launch. For others, barriers with customized programs and practical tools,
it might mean transitioning from a retail ISO to a wholesale resources and hands-on consultative advice.
or FSP ISO with their own BIN and portability. Other
companies may need a tailored program to help structure "We help clients put the right program in place, from
a dynamic sales plan and compensation that kicks their clarifying the sales team's mission to finding and training
revenue numbers into overdrive." qualified individuals all the way to accelerating sales

Leverage training technology growth and revenues," he said, adding that he and Ortiz
also speak at ISO sales meetings where they provide the
Dunn described the Field Guide technology suite as "best inspirational messages you'll ever hear" and book
a diverse collection of program training, role playing themselves as "Juan and Dunn."
and inspiration, noting the company launched the first
completely online training program for agents, ISOs and Company: Field Guide Enterprises LLC
banks in 2010. To date, thousands of agents have gone Product: Momentum Building
through the online course and live seminars at regional
tradeshows, Dunn stated, adding that Field Guide helps Website: https://gofieldguide.com
clients build confident, capable sales teams on Zoom calls Contact: mark@gofieldguide.com
and online coaching programs. Field Guide Consulting
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