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and requires VR headsets that cost anywhere from $510 to making it easier to pivot when needed and capitalize on
$1,916. This seemed out of touch with what the vast major- new opportunities.
ity of people need, especially at a time when rising living
costs and four-figure energy bills fill the headlines. The economic landscape in 2023 presents significant
challenges for businesses. However, by taking a back-to-
Elsewhere, companies like WeWork and Uber have be- basics approach, companies can drive growth and improve
come household names thanks to massive investments their resilience in the face of difficult economic conditions.
before ever exhibiting the ability to turn a profit. The for- This approach means avoiding hype and speculation and
mer has ceased operations; the latter has never managed instead focusing on delivering real value to customers
to turn a profit at all. With changes to interest rates, the and other businesses. By doing so, companies can position
era of cheap money is over, and companies will once again themselves for long-term success, even amid a global
have to prove that they can generate returns to investors recession.
rather than relying on a compelling story.
Scott Dawson, head of sales and strategic partnerships at DECTA is
These narratives developed in conjunction with other
purely speculative notions that were touted to revolu- a highly motivated and results oriented individual with 20 years of
tionize business. These included, but were not limited to, experience within the payments industry. Previously, he served as com-
Web3 and cryptocurrencies. Both continue to garner head- mercial director at Neopay, the market leader at delivering compliance
lines, but with no clear path as to how they might nurture solutions to eMoney and payments institutions. He has also held fraud
long-lasting or profitable companies. management positions at PSI Holdings and Neteller, before becoming
senior fraud manager and then business development manager at
Keep it simple ClickandBuy, which was acquired by Deutsche Telekom. DECTA provides
end-to-end payment infrastructure, from acquiring to issuing and pro-
Complexity has proven to be a major barrier to growth cessing, but unlike other players in the crowded payments marketplace
for many businesses. As companies expand, they often
become bogged down in bureaucracy and struggle to adapt DECTA offers bespoke-as-standard solutions aimed at making payments
to changes in the market. By simplifying their operations, accessible to everyone. The company is headquartered in the UK and has
businesses can improve their agility and responsiveness, offices around the world. For more information visit www.decta.com.

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