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What are marketing tactics? – Part 2

By Nick Cucci nials and share those with your website visitors. Posting
Fluid Pay LLC your top reviews where people who visit your website can
see them is an excellent way to highlight how much you
arketing tactics help brands engage their have to offer.
customers and improve sales. As a dedicat- Affiliate marketing
ed part of every marketing strategy, tactics
M are an excellent tool in the right hands. In Affiliate marketing is similar to paid ads, but rather than
Part 1 of this series, I explained what marketing tactics are getting ads in front of just anyone, you can work with in-
and how to choose the right ones for you. In this article, dividual website owners to engage people who are highly
I'll take a close look at common types of marketing tactics likely to be interested in your content. Customer spending
used today and how they can benefit you. in the United States is expected to reach $8.2 billion from
affiliate marketing in 2023 (see https://tinyurl.com/8se2jbkp).
The list of marketing tactics is growing as more people ex-
plore innovative ways to engage a community and drive You can define the terms with your affiliate marketing
sales. With so many ways to reach an audience, new and partner, but there is generally a dedicated incentive for
exciting tactics are always being devised. While market- them to post about what you offer. There might be a base
ing used to focus primarily on TV, radio, magazines and rate, a pay-per-click rate, or you might offer a percentage
billboards, many of today's popular marketing tactics are of every sale an affiliate brings your way.
built around advances in technology.
Referrals
Paid ads
Marketing is all about incentivizing potential customers
Ad space has taken on a new face now that the platforms to choose your brand, and sometimes it helps to start with
we use have changed. While many companies still get the customers you already have. Referrals can be an effec-
results using billboards, TV spots, and magazine promo- tive marketing strategy that relies on your existing cus-
tions, there are many more ways to use paid ads now. The tomers to bring you more customers. Consider offering
most common ads employ prominent digital spaces. So- discounts, kickbacks or freebies as a perk. You can also
cial media and top-performing search engines are often set up referral relationships with business partners and
considered the best spaces for paid ads. other compatible businesses.

Many of these ads are pay-per-click whereby platforms Rewards programs
place an ad, and companies pay a specific rate based on Rewards programs focus on getting the most out of your
engagement. Every time a person clicks on an ad, the
company is charged. However, there are other paid ad existing customers. These programs often provide incen-
tives for customers who enroll. Common offerings are
opportunities on individual websites and with different
payment agreements, too. early sales, additional discounts, and rewards points that
can be used for discounts or free purchases.
Published customer reviews and testimonials
Social media and influencers
Every company strives for good reviews, and they can be Social media is home to various marketing tactics. It is
used in multiple ways. It is important to display good re-
views on prominent spaces, like Google and Yelp. You can commonly used for paid ads, but it also allows small busi-
nesses to advertise for free. Since anyone can make a social
also use your good reviews to create compelling testimo-
media profile, you can use your company profile to en-
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