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Education

gage customers, share deals and expand your reach. Social new brand of orange juice. This marketing tactic employs
media is considered to be the No. 1 channel for marketing, the try-before-you-buy idea and expects products and ser-
according to HubSpot, www.hubspot.com/state-of-marketing. vices to sell themselves after introduction. By giving cus-
tomers free products, trial services, or even discounts, you
The rise of influencers has changed the way we view so- make it easy for them to see the value in what you offer.
cial media marketing tactics. While affiliate marketing
has always been popular for bloggers, now it is being used Every brand must decide for itself what the right fit is
by social media influencers. These internet personalities when it comes to selecting marketing tactics. Although all
often share your products and messages with their audi- of these tactics are known to offer results for some, that
ence for a set fee. does not mean every choice is the right option for your
company. Take time to consider your strategy and what
Email marketing and newsletters you want to bring to the table so you can choose market-
It is commonly believed that no one reads emails from ing tactics that support your success. The right market-
companies, but it really isn’t true. Email marketing and ing tactics can help you to grow your brand and generate
the use of newsletters are actually quite popular and can plenty of new sales.
be a great way to drive sales. Already, 82 percent of com-
panies use content marketing, and a majority of them use Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also a
email newsletters, see https://tinyurl.com/8se2jbkp. graduate of Benedictine University and a member of the Advisory Board
and Anti-Fraud Technology Committee for the Association of Certified
Standard email marketing focuses on sharing important Fraud Examiners, as a CFE himself. Fluid Pay is the ONLY 100 percent
highlights. From product launches to upcoming sales, cloud-based Level 1 PCI Payment Gateway processing transactions
short and sweet emails can convince customers to check anywhere in the world. Contact Nick at Nick@FluidPay.com. Benefits of
out what you have to offer. Acquiring emails for your list crypto for the underbanked
is easy when you gather this information from those who
visit your website.
Newsletters are essentially blogs in the email space.
Companies use newsletters to share relevant indus- Snapshot of Upcoming Events
try information, start discussions, and share exciting
new changes with their audience.
Search engine optimized content

New marketing efforts often emphasize search en-
gine optimization. This strategy is all about combin-
ing great content with features that appeal to search
engines to rank higher for search engines. Content
that ranks well is more likely to be seen and can be as
effective as ads, all while offering long-lasting results. August 15- 16, 2023
Since Google commands 92 percent of the search en-
gine market these strategies most commonly target Caesars Palace, Augustus Ballrooms Las Vegas
Google (see https://tinyurl.com/yc4v92r4). www.allwirelessexpo.com/register

Public relations content
Public relations content has existed for a long time,
but the introduction of distribution services has mul-
tiplied its power. Now, companies can easily distrib-
ute important information online through prominent
platforms that naturally rank high.

This type of content relies on press releases. These in-
formational pieces are short and offer relevant infor-
mation that paints companies in a great light. Thanks
to distribution, they can have a huge impact on brand October 31 - November 2, 2023
visibility.
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Freebies and discounts
https://westernstatesacquirers.org/attend/
Offering free products and discounts is always pop-
ular, whether you are selling a coaching series or a
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