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S Spotlight Innovators
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Spotlighting companies that promote
innovation in the payments industry

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
Custom pages on our high-traffic website showcasing
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
your company’s unique message
sale (POS) solution. With over $34 billion worth of payments processed
for more than 250,000 businesses every year, North American Bancard
• Your own, customized News from the Wire that highlights
is determined to help American business prosper.
stories about your company
New verticals now open for
• Featured content: updated monthly, either by your in-house
writers or by one of ours
North American Bancard Sales
• Custom infographics and videos
• Premier content placement in each issue of The Green Sheet
n exciting part of growing a business is when you wade into uncharted territory. In the case of payments
processing and the fintech industry, this could be when exploring a vertical that’s relatively new to the game.
• And so much more...
This excitement can be quickly dampened when banks and other financial institutions not only don’t share in
A the joy, but remain staunchly apprehensive because of the perceived risks of a specialty vertical. What some
Rick@greensheet.com
see as “new” and “special,” others might view as “hard-to-place” or “high-risk.” But what does it all mean?
What is a “high-risk” business?
707-284-1693
The types of businesses that fall into this category aren’t always apparent. A business can be considered high risk
depending on not only work that it does or goods/services it sells, but also just by how it operates in general. Some red
flags include the following.
• Businesses that have been around for a short time.
• Businesses that lack financial stability.
• Businesses that have an increased likelihood of fraud.
• Businesses that have a history of chargebacks and/or a greater risk of future chargebacks.
• Businesses that sell a lot of “big-ticket” items.
• Businesses that sell certain types of items or services (such as ecig retailers, dating apps, firearms).
• The industry a business is in (such as adult entertainment, gaming/gambling, or telemedicine).
• Business owners who lack credit or have poor credit.

Additionally, some businesses can be classified as high-risk if they’re a startup without much capital or if they process
large volumes of transactions. Merchants can also be designated high-risk if they do business with customers in certain
countries.

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