Page 23 - GS230802

CompanyProfile

Expand digital commerce

globally with payments

orchestration

ellPoint Digital is a fintech and traveltech enter- ISO/MLS contact:
prise with offices in Chicago, Copenhagen,
Dallas, Dubai, London, Miami, Pune and Greg Worch
C Singapore. Founded in 2007, the company
was created to help travel merchants leverage digital Global Head of Revenue
commerce, stated CellPoint Digital co-founder and CEO, greg.worch@cellpointdigital.com
Kristian Gjerding. "In 2007, Jona Buus and I founded
CellPoint Digital in Copenhagen to revolutionize the https://cellpointdigital.com
global payments landscape by introducing a new catego-
ry: payment orchestration," he said. "Our objective was +1-228-326-0491
and remains providing merchants with access to a world
of payments via a single point of integration." schemes and payment methods, as well as more than 30
languages. Dynamic routing options help improve con-
Seeing a need to rethink payments in a mobile-first world, versions and lower costs, and out-of-box orchestration
the co-founders designed a platform that supports mul- simplifies dynamic currency conversion, split payments,
tiple processors, payment methods and currencies, with and voucher retrieval and redemption, he added.
the flexibility and scale to address the needs of enter-
prises and customers who transact anywhere, anytime, Gjerding described CellPoint Digital's flagship product,
on any channel, using their preferred payment methods, Velocity, as a platform with individual modules that col-
Gjerding stated. lectively create a comprehensive payment system. Follow-
Strategic global resource ing are examples:
• Intelligent payment routing: Identify the best pay-
Gjerding pointed out that CellPoint Digital supports ment route to increase acceptance rates, lower pay-
popular alternative payment methods such as Alipay in ment fees, and automatically determine the best
China and Boleto Bancário in Brazil. He also mentioned transaction path in real-time without impacting the
the platform's payment options and real-time fraud pre- customer experience.
vention tools can help reduce risk and cart abandonment
and improve customer satisfaction. • Tokenization and vaulting: Replace a customer's
primary account number (PAN) with a token to pro-
"We know that being a partner is more than just provid- cess payments without exposing bank details, keep-
ing a service; it is ensuring that our clients are always po- ing sensitive data safe within a PCI compliant vault.
sitioned to win and that we are there by their side to help • Hosted payments page: Integrate commerce within
them achieve their goals," he said. "Our 200 employees websites to enable merchants to accept, control and
around the world work through challenges to free clients optimize payment transactions across all digital
from the burden of managing multiple payments, fraud channels.
and financial services providers." • Vision: Optimize payment performance giving mer-

Gjerding further noted that CellPoint Digital was among chants control of their payments ecosystem, as well
as access to innovative reporting and an analytics
the first companies to offer payments orchestration, dashboard for advanced decisioning and real-time
which he described as a frictionless, cross-border pay- intelligence.
ments solution that is highly valued in the aviation and
travel industries. Today, he added, the company serves Gjerding encouraged ISOs, merchant level salespeople
Virgin Atlantic, Iceland Air, Southwest Airlines and other and other payments enterprises to explore the unified,
major airlines. efficient infrastructure that payments orchestration pro-

Continuous evolution, growth vides—and be part of the future of payments.
Reflecting on the company's 16-year journey, Gjerding re- "On average, CellPoint Digital helps make as much as a 30
called onboarding Danish Rail in 2009, opening a U.S. of- percent reduction in cost for its clients, delivering a poten-
fice in 2014 and expanding to Dubai and Singapore, being tial 11 percent increase in transaction approvals," he said.
certified as carbon neutral in 2021, and closing a recent "Its power is in the ability to connect merchants to an un-
investment round in 2022. "It's hugely exciting to be work- rivaled breadth and depth of payment options, 410-plus,
ing with major brands in the travel sector and beyond," and ensuring that payments are processed at the lowest
he said, noting the platform supports all currencies, card cost and with the highest potential rate of approval."

23