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Paper cards efforts," she said. "Collaborating with influential brands
like Visa is helping us create a more sustainable payment
As The Green Sheet reported Sept. 6, 2023, in "Out with card market."
plastic, in with paper gift cards," the payments industry
is evaluating paper-based payment card products as a Paper's resilience
path to sustainability, most recently with Blackhawk
Network (BHN) and Visa's environmental initiative aimed Douglas Sabo, chief sustainability officer at Visa, affirmed
at transitioning open-loop prepaid cards from plastic to that Visa has long supported sustainable and responsible
sustainable paper-based materials. business.
With a fall rollout planned in the United States, Canada "In addition to our own ongoing initiatives, joining BHN
and Australia, the program will potentially transform 350 in its sustainability efforts is a way we can join forces
million open-loop and multi-branded products produced for a greater collective good," he said. "We recognize
by BHN and approximately 700 million cards produced by that together with our partners we can achieve our goal
third-party providers, the companies stated, adding that of being an engine of sustainable commerce—including
these measures will benefit merchants, issuers, brands through sustainable payment cards."
and consumers.
While newspapers hitting front porches were once an
Talbott Roche, CEO and president of BHN, positioned the American staple, The Green Sheet and payments are
project as part of a companywide effort to lead prepaid still going strong, sharing news and exchanging value,
and gift card providers to responsibly sourced materials. respectively. It's only our delivery methods that keep on
changing.
"As a go-to partner for the largest brands in the world,
we understand the importance of thoughtfully managing Dale S. Laszig, senior staff writer at The Green Sheet and founder and
our role in the industry's supply chain, and it's our CEO at DSL Direct LLC, is a payments industry journalist and content
responsibility to reduce the environmental impact of the strategist. Connect via email dale@dsldirectllc.com, LinkedIn www.
products we produce and distribute across the world. We linkedin.com/in/dalelaszig/ and Twitter https://twitter.com/DSLdirect
hope more industry stakeholders join us in our ongoing

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