Page 31 - GS230902

Education

egy is multicurrency pricing, which allows businesses to
offer their products in various currencies, including the Though the country's payment landscape may initially
customer's local currency and a more stable international appear complex and overwhelming, it holds immense po-
currency such as the U.S. dollar or euro. tential for those who align their business strategies with
local trends. Implementing approaches like multicurrency
This flexibility gives customers the freedom to transact pricing and establishing partnerships with local organiza-
in a currency they feel comfortable with while ensuring tions can serve as effective tools for navigating the fluc-
consistent international revenue for businesses. Another tuations of the Turkish lira, ensuring a consistent stream
effective approach is forging local partnerships. of revenue.

By teaming up with local businesses, international ecom- While success in Türkiye’s ecommerce sector is not with-
merce companies can reduce their exposure to currency out its challenges, the potential rewards make it an exhila-
volatility. Local partners can handle sales and distribution rating venture. By gaining a deep understanding of mar-
in the local currency, while the international partner can ket dynamics, adapting to local needs and implementing
focus on their home currency. This allows businesses to robust risk management strategies, businesses can estab-
navigate the more turbulent currency landscape in Tür- lish a solid presence and thrive in the dynamic world of
kiye with more confidence and stability. Turkish ecommerce.
A compelling opportunity Guillaume Tournand is vice president of growth at Worldline Digital
Commerce, where he expands the company‘s unique selling proposition
Türkiye’s burgeoning ecommerce market presents a com- through geographical expansion, Alternative payment methods (APM),
pelling opportunity for international ecommerce compa- and M&A. He has 20 years of experience in various positions, including
nies. The retail sector in Türkiye is undergoing a transfor- IT/development, sales, marketing, product management, corporate
mative shift, offering a promising future for international development, and M&A/finance. Guillaume holds an MBA from ESCP
businesses. To fully capitalize on this vibrant market, Business School and two master's degrees in computer science engineer-
companies must understand and adapt to the unique be- ing from Paris and Oxford. Contact him via LinkedIn at www.linkedin.
haviors and preferences of Turkish consumers, particular- com/in/guillaume-tournand.
ly when it comes to payment methods.

Why Choose ?

GROW YOUR BUSINESS WITH BLUU ™
BUSINESS

The best offer in the industry!

$ $ %
0 -0 -0

BUY RATE BUY RATE BUY RATE
STATEMENT TRANSACTION BASIS POINT

Maximize residuals without processing cost
NO COST
Lifetime Residuals

. POS RESELLERS & ISO
WE ARE HIRING! JOIN OUR TEAM . DIRECT SALES: NJ, NY, VA, GA, IL, TX, CA, WA
To apply or for more information, email hr@ebluu.com or sales@ebluu.com Benefits: Salary, Commission, Competitive Residual Market Rates,
Up-Front Bonus Program, and More
31