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        Why being human                                         managers and caring professionals who can show clients
                                                                how to leverage payments systems to grow and scale their
        is our best                                             businesses.

                                                                As processors, ISOs and MLSs, we've weathered numerous
        differentiator                                          iterations of commerce technology while consistently
                                                                striving to build meaningful relationships. Our customer
                                                                service and help  desk professionals  answer questions,
                                                                solve problems and provide advice on a range of business
                                                                solutions that support our clients' requirements and
                                                                business models.

                                                                As anyone in this business will tell you, merchant services
                                                                is always evolving. Customers change behaviors, regulators
                                                                create new rules and emerging technologies change
                                                                the way we pay. Business owners find many aspects of
                                                                merchant services confusing, from security to pricing to
                                                                cash discounting to mobile and virtual payments. Let's
                                                                face it: most merchants would appreciate having a trusted
                                                                partner who could help them navigate their ever-changing
                                                                options, requirements and technology.

                                                                Security
        By Allen Kopelman                                       As trusted payment processing partners, we can also help
        Nationwide Payment Systems                              business owners maintain secure systems, by ensuring
                                                                that  all  third-party  service  providers  are  PCI  compliant,
                 lug-and-play tech is on trend in the small busi-  and helping to implement truncated transactions, point-
                 ness community and for good reason. We all     to-point encryption, tokenization and more, while
                 know merchants have more important things to   continuously monitoring transactions to detect and thwart
        P do than to worry about credit card processing.        malicious attacks on premises and online. A payment
        And platforms that bundle merchant services with money   processing provider must also have a well-staffed risk and
        management, accounting and investing platforms into     underwriting department to assist with fraud control and
        subscription services are simple, safe and easy to operate.  chargeback prevention and remediation.

        Most subscription-as-a-service (SaaS) platforms offer flat   Price transparency
        rates, instant onboarding and tools that help merchants   Pricing can be simple, but most big platforms never fully
        manage their businesses. These are attractive qualities for   disclose the bottom line or how much money is left on
        small and midsize businesses, which is why many of them   the table when businesses use their service. Wouldn't
        are flocking to self-attended commerce solutions.       it be preferable to see the interchange rates that Visa,
                                                                Mastercard, American Express and Discover charge for
        It's worth noting, however, that self-attended commerce   each transaction and the service provider's mark-up?
        solutions are different from traditional payment processors.   Alternatively, merchants who do not need that level of
        Their help desk departments, for example, rarely pick up   granularity would be satisfied to know that their pricing is
        by the third ring and open a ticket.                    significantly lower than the bundled, one-size-fits-all rate
                                                                that tech platforms typically provide.
        Merchants who are accustomed to this level of service
        are usually surprised when they reach  out to customer   Cash discount, surcharge
        service, only to be directed to an FAQ page. There are no
        relationship managers at most SaaS firms, or even a help   Recently, there's been a lot of discussion about cash
        desk for that matter. Self-service, automated solutions "just   discount programs and dual pricing. Like credit card
        work" until they just don't.                            processing, numerous service offerings are in the market,
                                                                each claiming to be simple, safe and easy, but legality and
        Unattended solutions                                    compliance are also key considerations.

        Most traditional processors, ISOs and merchant level    The  best  cash  discount  programs  charge  a  flat  monthly
        salespeople (MLSs) understand that merchant services has   fee for a POS terminal, without transaction fees, batch
        always been a relationship business, and most of us are   fees, interchange fees or card brand fees, and a one-time
        here for the long ride. Merchants who think of payment   PCI compliance fee to confirm a system is validated as PCI
        processing as  a plug in  the wall have never experienced   compliant at the time of installation.
        the concierge-level  service,  dedicated relationship
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