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Fortunately, a friend passed my name to Laura McHale Corporate life provided plenty of
Holland, The Green Sheet's current editor in chief, who writing opportunities, and I jumped at
invited me to join the magazine's contributing writers every one—from creating sales proposals
program.
Write what you know and training presentations to internal
reports on customer preferences and
Ever conscious of the fundamental rule in writing, "write technology trends.
what you know," I initially stuck with two topics in my
early articles: selling and POS. My first article, "Changing
Lanes on the Merchant Expressway," was published March I first met The Green Sheet's editorial team at a tradeshow
24, 2008, in Issue 08:03:02. and will never forget the words of one editor. "You're a
gifted writer and I enjoy reading your articles every
"How many times has this happened to you?" I wrote. month," he said. "The difference between your work and
"You overcome all the objections that arise during a sales ours is that we have to execute quickly and at scale."
presentation, get a merchant to sign your application,
and then your new client just doesn't want to change POS Those words have stayed with me from the beginning,
equipment. You can't even give a new machine away." when I joined the team in November 2014, and three years
later, when I was promoted to senior staff writer. It has
This side is greener been a great ride.

Sources have described The Green Sheet as an initiation into Happy fortieth birthday, Green Sheet!
payments. In a similar way, The Green Sheet helped me find
my true calling as a writer. My monthly column opened
doors to paid assignments and led to a step-up challenge: Dale S. Laszig, senior staff writer at The Green Sheet and founder and
helming the Street SmartsSM column from April 2013 to CEO at DSL Direct LLC, is a payments industry journalist and content
March 2014. Happily, I found writing a column for every strategist. Connect via email dale@dsldirectllc.com, LinkedIn www.
issue was doable and even fun. linkedin.com/in/dalelaszig/ and Twitter https://twitter.com/DSLdirect

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