Page 31 - gs231002

Education

people who can put wind in your sales and make you
feel like giving it your best. The money you invest in a
relationship with a great coach can be the best money Unlock Your
you spend.

Find agents who are working through the same strug- Growth Potential
gles that you experience. Start an agent discussion
group on social media. Or join one of The Green Sheet
forums. With a BCP Loan

Budget the money and the time to attend the closest
regional acquiring association conference—Midwest
(MWAA), Northeast (NEAA), Southeast (SEAA) and
Western States (WSAA). Participate and lend your
voice to the discussion.
Final remarks

When you start making a lot of money from your mer-
chant services company, it is very important to do two
things. First, carefully plan out how much you will put
back into the company to develop your next round of
successes. Many small businesses fail to set aside funds
for upgrades and new business opportunities.

I would recommend you adopt the attitude that the
business' revenues are not your personal money to do
with as you please. Work with your board of directors
to set your salary and plan how much to set aside so
you can invest in new business initiatives. Pay yourself
a salary and stick with it regardless of how much rev-
enue your business brings in. Consult with your board
for input on raises.

Second, get a qualified financial adviser to help you
invest your personal earnings and create a personal
wealth plan. Your financial adviser should build a plan
that helps you maximize the impact of your earnings
within the context of your priorities. Be prepared for
your financial advisor to challenge your thinking.

Finally, I hope you earn a lot of money. When that
happens, don't get bedazzled by big residual checks.
Perhaps you should fully fund your children's college
fund before you buy that new boat you've been think- BOCA
ing about. Treat those big checks like this may be the CAPITAL
only year you will be receiving them. Given the com- PARTNERS
petitive factors in our industry, that may prove to be
true.

Be a leader and a positive influence on your company, Get a loan from $100,000 to
your clients, your vendors and your community. Be
wise and build a legacy for your family, your company $5,000,000 for your ISO today
and those who follow you.

Mark Dunn is an independent consultant and president of Field
Guide Enterprises LLC. He has been in the payments industry for 34 Call Now: 844-531-4957
years. Contact him at mark@gofieldguide.com.
bocacapitalpartners.com

31