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NewProducts

Drive ecommerce growth with

data-driven market insights

• Vertically focused assessments: Consumer behav-
ior is measured in numerous categories, including
alcoholic beverages, beauty and personal care, con-
sumer health, home care, hot drinks, soft drinks,
dairy products and alternatives, cooking ingredi-
ents and meals, snacks, staple foods, pet care, and
arket research company Euromonitor tissue and hygiene.
International launched an ecommerce solu-
tion designed to help businesses assess online • Segmented, big-picture data: The solution mea-
M consumer engagement by company, brand sures market size and market share for each of the
and retailer. The solution is updated every three months 12 industries and 500 FMCG categories with analy-
to provide fresh data on benchmark performance, which sis by company, brand and retailer, covering 80 per-
will help enterprises identify growth opportunities, pro- cent of the ecommerce landscape in 12 countries.
spective partnerships and enhance overall online suc- • Comprehensive intelligence: An interactive dash-
cess, the company noted. Jared Koerten, head of e-com- board helps companies identify best-performing
merce at Euromonitor International, stated that the new categories, assess how online sales compare to com-
Euromonitor E-Commerce solution will provide essential petitors and see which online retailers are driving
insights to help customers make informed decisions and sales growth each quarter.
drive ecommerce growth.
Euromonitor International's E-Commerce solution is part
“As ecommerce continues to dominate retail, it is more im- of the company’s ongoing commitment to providing com-
portant than ever for companies to have access to accurate prehensive, up-to-date business intelligence solutions,
and reliable online sales data,” he said. “We believe that this company representatives stated, adding that Euromonitor
new solution will be a game-changer for businesses looking has been researching retail markets for more than 50 years
to grow and thrive in the digital age. Koerten further noted in an effort to help businesses navigate complex, evolving
that the solution’s detailed quarterly insights will extend to ecommerce trends.
12 countries to help participating businesses optimize digi-
tal performance and presence, which has been an increas- Global trend analysis
ing concern following the pandemic. Euromonitor research
indicates that consumers spent US $3.3 trillion on online Noting that global ecommerce grew by 3 percent in 2022,
shopping in 2022, which was 65 percent higher than pre- Euromonitor researchers noted that ecommerce growth
COVID levels. Ecommerce will remain a dominant force has slowed since the pandemic, rising by only 3 percent in
in retailing, potentially accounting for 47 percent of retail 2022. The biggest regions for ecommerce growth in 2022
growth by 2027, Koerten added. were Asia Pacific (US $1.5 trillion), North America (US $1.1
trillion) and Western Europe (US $373 billion), according to
Synchronized retail data recent studies. Researchers identified the highest growth
sectors as appliances and electronics (US $652 billion), fash-
Euromonitor’s E-Commerce solution is a useful tool for re- ion (US $593 billion) and food (US $349 billion), which ac-
tailers, according to Euromonitor representatives, who em- counted for the highest online sales globally in 2022, and
phasized the granularity of its data points and capabilities, are projected to achieve 58 percent growth collectively.
which, they noted, can map stock keeping unit purchase
data—from clickstream panels, e-receipts and online retail- In addition, drinks and tobacco will demonstrate the high-
ers—to globally standardized categories for easy tracking est ecommerce increase by 2027, researchers stated, project-
and comparison. The solution covers more than 400 retail- ing that one person globally will spend $445 online in this
ers that account for at least 80 percent of total online sales category, which is four times more than in 2012 when the
across the 12 countries and industries, the company stated, sum was $113.
noting it can capture online shopping behavior in the fol-
lowing ways:
• Quarterly online sales: Consumer spend is mea- Product: Euromonitor E-Commerce solution
sured in 12 fast-moving consumer goods (FMCG) Company: Euromonitor International
industries across 12 countries, including Australia,
Brazil, Canada, France, Germany, India, Italy, Mexico, Website: https://euromonitor.com
Poland, Spain, the United Kingdom, and the United Contact: info@euromonitor.com
States.

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