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S Spotlight Innovators
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Spotlighting companies that promote
innovation in the payments industry

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
sale (POS) solution. With over $34 billion worth of payments processed
for more than 250,000 businesses every year, North American Bancard
is determined to help American business prosper.
North American Bancard empowers

customer engagement with its Payments

Hub Reputation Management tool
Custom pages on our high-traffic website showcasing

your company’s unique message
hile quality products, appropriate pricing, and a good marketing campaign are key elements of creat-
ing, growing, and sustaining a business, customer engagement is also a necessary item on the to-do list.
• Your own, customized News from the Wire that highlights
However, this can also be the step that takes the most time, and sometimes, business owners can opt to "let
W the products speak for themselves."
stories about your company
While this approach can work, keeping tabs on what people are saying is crucial to make sure you're keeping your thumb
• Featured content: updated monthly, either by your in-house
on the pulse of how your business is being perceived by consumers.
writers or by one of ours
Positive word of mouth (particularly those five-star reviews) can turn one-time shoppers into long-term customers and
ambassadors for a brand. Therefore, staying connected in spaces like Yelp or in a Google Business profile can not only
allow business owners to capitalize on and amplify good feedback, but it can also afford them the opportunity to respond
• Custom infographics and videos
to criticism in an effective way.
• Premier content placement in each issue of The Green Sheet
There are a handful of reasons why keeping up with a company’s reputation can be beneficial to your business.

• And so much more...
• Positive online reviews are highly valued by many search algorithms (such as Google). This can help your ranking,
allowing your business to appear higher in search results.
• Reviews and interaction prove that the company exists and is well regarded — conveying that it’s a trustworthy
Rick@greensheet.com
place to spend money.
• Positive reviews tend to snowball into more positive reviews, and one good story will often lead to another.
707-284-1693
• The immediacy of online feedback can provide crucial insights to whether or not a company tactic or new product
worked well or needs improvement.
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