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CompanyProfile

Merchant services

backed by

transparency, trust

erchant Advisory Services, co-founded in ISO/MLS contact:
2016 as an LLC by two independent sales JP Biamby, CEO
executives, became a solo enterprise when
M JP Biamby took over the business after his Merchant Advisory Services Inc
partner unexpectedly resigned. After becoming incor-
porated in 2021, Merchant Advisory Services went on info@merchantadvisoryservices.com
to sponsor MPC: The Digital Commerce Event for three jp@merchantadvisoryservices.com
consecutive years and joined the Clover Connect ISV
partner program to develop web and mobile payments Phone: 646-780-0802
applications.
https://merchantadvisoryservices.com
Biamby, who leads the company alongside an advisory https://merchadserv.com
board, continues to close deals and build relationships
with ISOs and sales channel partners. In addition, he
mentioned that the company will be filling executive ber satisfaction.
leadership roles in the near term as it continues to expand
while remaining true to its core principles of authenticity, • Client-centric focus: Finally, Merchant Advisory
honesty and accountability. Services provides seamless checkouts to merchants
and their customers, in-person, online or via mobile
"Authenticity means having the courage to be yourself app, without off-brand URLs.
and walk your talk," Biamby said. "We believe that being Redefining commerce enablement
authentic at all times is essential for a productive environ-
ment. We also value honesty because that makes it easy Biamby additionally noted that the company specializes
for us to be transparent with our clients. And finally, we in interchange-plus merchant accounts, payment gate-
hold ourselves accountable for providing expert support ways, building on-brand ecommerce websites, and de-
and measurable results." veloping and publishing mobile apps in Google Play and
How we show up Apple App stores. This helps startups create enterprise-
level ecommerce sites to enhance their web presence, he
As anyone who has run an ISO would agree, it takes added. "Because Merchant Advisory Services is software
knowledge and stamina to attract and retain merchants, and hardware agnostic, we are not loyal to any proprie-
channel partners, investors and top-notch executive tal- tary service providers," he said, adding that the company
ent. Biamby credits his success in this business to Dimi- plays well with all partners to help serve ISOs, MLSs and
tri Akhrin and Ben Abel, his mentors at Bank Associates their merchants.
Merchant Services, whose advice and leadership inspired
him to pay it forward by creating an ISO that puts em- Looking ahead at the company's near future, Biamby said
ployees, merchants and partners first. he expects to launch a new web and mobile app in the
near term while continuing to scale the company's chan-
Biamby cited several factors that differentiate Merchant nel partner program by actively recruiting agents and
Advisory Services from other third-party service provid- sales offices. As the company continues to grow, it will
ers: remain focused on providing fair and equitable splits and
creating an exciting, disruptive fintech brand that pay-
• Unconventional marketing: First, the company ments professionals and fintechs would be proud to call
advertises mostly by word of mouth and referrals, their own. Also in the works, he noted, Merchant Advi-
traditional direct marketing, email marketing and sory Services will be inviting successful sales executives
social media marketing. to join its Masters Training Program, which is designed to
• Lean, virtual company: Second, the digital-first help provide customers with merchant services from ex-
company keeps overhead low by not having physical pert advisers. Through it all, the company will continue
locations or a large internal staff, which means it can to partner with local independent sales offices and sales
afford to offer very competitive pricing to merchants executives that want to offer payment solutions to small
and merchant level salespeople (MLSs). business owners in their area.
• Privately-held enterprise: Third, what makes the "We value our clients over profits," Biamby said. "Just ask
company stand out is that it isn't beholden to share- them; they will tell you."
holders and is free to focus on client and team mem-
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