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Education

Disaster-proofing
These events don't just cause immense the travel industry
devastation during the incidents themselves With recent events like the Maui
but extend beyond to a financial cost in either wildfire underscoring the travel in-
dustry's vulnerability, the call for
compensation made to travelers, refunds, innovation and resilience has grown
chargebacks, and/or the time spent dealing with louder. The overlapping travel mis-
eries arising from extreme weather,
the administrative issues. flight cancellations and chargebacks
demand a transformative approach
to payment systems. A solution that
The last thing that travelers want is multiple transactions on their credit card. can untangle the knot of chargebacks
When you go to the grocery store, you don't get one charge for the meat, another and refunds, while fortifying the in-
for the dairy items and another charge for vegetables, but this is how it happens dustry's financial stability, is critical.
in travel. You book flights, a hotel and any extras like a rental car through
an OTA and then have three separate charges on your credit card including a This becomes even more vital when
booking fee from the OTA. disasters and disruption are common
in the travel industry. Having a single
Not only does this create frustration and confusion, but it results in the traveler's point of contact is better for the trav-
card being passed through to multiple systems and multiple providers, eler, but also allows the OTA to take
increasing the risk of the card data being stolen and fraudulently used. complete control over the customer
experience. Imagine the customer
The consumer is using an OTA for a reason: they want a one-stop shop, and yet, goodwill that would result from be-
when it comes to the most important part of the booking, they will only get that ing able to solve a customer's prob-
one-stop-shop experience if the OTA is the merchant of record. lems in a single phone call instead of
passing them to multiple disconnect-
ed companies.

Becoming the merchant of record for
transactions gives every part of the
travel industry some much-needed
relief during a difficult time and will
be part of the support the industry
PAYMENT FORM GENERATOR needs to return to normalcy.

Bob Kaufman is the founder and CEO of
ConnexPay, https://connexpay.com. He start-
EASY TO USE: ed ConnexPay with a passion to improve travel
companies' experience of paying and getting
We Host Page paid. His strategic foresight and visionary
leadership have built ConnexPay into a com-
Pay Link pany that now serves a multitude of business-
es spanning several industries globally. Prior
Embed Code to founding ConnexPay in 2017, Bob spent
nearly 20 years at U.S. Bank, where his ten-
ure included serving as CFO of the Payments
Inventory Services division as well as senior vice presi-
dent, leading innovation projects across the
Level Ill bank's payments division. ConnexPay is the
first company to bring together the two sides
ACH of the payment process—payments accep-
ACH
tance and virtual payments issuing—into a
single platform with one contract and one rec-
C A L L F O R T R A I N I N G onciliation. Learn more at www.connexpay.
com and contact Bob via www.linkedin.com/
8 0 0 - 2 9 6 - 4 8 1 0 in/robert-kaufman-38b91a35.

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