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CompanyProfile

Proven, secure ID verification, end to end

BG IDology, established in 2003 in Atlanta,
helps companies securely verify identities
and deter fraud. With a team of 1,200 spe-
G cialists, including 250 in the United States,
the company provides solutions designed to address the
entire customer identity lifecycle, according to James
Bruni, managing director at IDology, a GBG brand serv- ISO/MLS contact:
ing the Americas.
IDology Primary ISO Contact Team
IDology provides a comprehensive suite of technologies GBGASales@gbgplc.com
that holistically manage identity verification through a
range of standalone and multilayered solutions. Bruni 866-520-1234.
stated that IDology manages thousands of diverse data
sources, document authentication and ID and selfie veri-
fication. For example, he noted, its Consortium Fraud Net-
work helps clients stay ahead of shifting fraud tactics by cash, QR codes, contactless card or mobile and crypto
using real-time, cross-industry consortium intelligence to payments.
improve decision accuracy.
Enterprises can leverage IDology solutions and human
Bruni additionally noted that these AI-powered tech- expertise to ensure that they are following regulations,
nologies are supervised by human fraud experts to drive deterring fraud and providing a secure customer experi-
transparency and continuous communication with cli- ence, he stated.
ents and partners.
Looking ahead to the future, Bruni said IDology will con-
Continuous innovation, growth tinue its mission of helping clients and partners verify
more identities by using data, documents, biometrics and
Reflecting on IDology's evolution, Bruni pointed out that other risk signals to flag risky applicants and remove un-
joining the GBG family of brands was a major milestone necessary friction for trusted ones.
that made the company a major identity provider operat-
ing on a global scale. "We will continue to offer our large identity document
libraries and comprehensive global data sources contain-
"We currently have over 350 data sets from partners ing billions of records to instantly validate an identity and
across the world, enabling the greatest breadth and depth tailor the verification experience to the needs of clients
of data," he said, adding that the 2021 Acuant acquisition while rapidly making changes on any channel," he said.
by Acuant added breadth and capabilities to IDology's
identity verification suite, particularly in terms of docu- Enlightened use of tech
ment authentication and biometrics-based verification.
Noting that data diversity is central to the requirement
GBG IDology plans to continue its growth trajectory by for effective digital identity verification, Bruni stated that
focusing on ID verification, regulatory compliance and payments vendors must be able to access the right data to
fraud management, Bruni noted, stating the goal is to know if user onboarding information or behavior is un-
build trust across the entire customer lifecycle by stream- usual. Enlightened use of machine learning, as opposed
lining customer acquisition, deterring fraud and driving to the general term of artificial intelligence, is an impor-
revenue. tant distinction within the payments sphere, he said, add-
ing that implementing these tools with human oversight
"Our solutions help clients sign up more real customers is critical.
faster, across channels, with less risk," he said. "Flexible,
on-demand configuration and automated approvals drive "By layering human intelligence into AI, a payments en-
decisioning agility and transparency for higher conver- terprise can analyze large amounts of data at scale while
sions and fraud deterrence." leveraging the intuition and expertise of our team of
fraud analysts to detect novel fraud, govern AI models
Partnership benefits to mitigate bias, and provide closed-loop data transpar-

Bruni went on to say that payments are a part of all our ency," Bruni said. "Our work speaks for itself, because
IDology reaches a variety of industries, including banks,
daily lives, and IDology helps enterprises meet KYC credit unions, financial institutions, insurance compa-
regulations and correctly identify customers to ensure nies, online gaming enterprises and four of the five U.S.
security and compliance in scheduled payments through tech giants."
banks, card payments online, in-person payments via

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