Page 5 - GS240502

Letter from the editor

he speed at which payments technology
evolves can be mind-boggling, particularly
for folks who aren't digital natives. Yet in
T the near future, it's likely most consumers
will embrace the notion of multiple accounts associ-
ated with one card, for example, or nonbanks handling
numerous functions traditionally reserved exclusively
for banks.

Speed, however, is not a hallmark of lawsuits in our
realm. Take, for instance, the recently proposed settle-
ment in an antitrust lawsuit filed in 2005 against Visa
and Mastercard. Part of the lawsuit was settled in 2018,
resulting, after much grumbling and consternation, in
payouts of about $6 billion to merchants. The new pro-
posal addresses allegations not settled in 2018. Sheer
complexity is one factor slowing things down. Anoth-
er is disputes among the parties to the suit regarding
what constitutes a fair settlement. With their disagree-
ments on full display following the new proposal, this
issue's lead article takes a look at the new settlement's Bridge the Gap
pros and cons, as seen by people in the know.
between your
Along with staying abreast of new technology and po-
tential ramifications of lawsuits and regs, it's essential advertising dollars
to know how to sell if you want to make your mark
in acquiring. One contributor to this magazine who and bottom line
created a series on best-selling business strategies, ad-
dresses online sales in this issue's installment. Other
contributors detail why the FTC's new noncompete ban Customized advertising campaigns
is a game-changer for businesses and workers; how the to fit any size company and budget.
ongoing digital revolution is going to reshape cross-
border payments; and why all business types, includ- • Spotlight Innovators’ Pages
ing mortgage lenders, need guidance when incorporat-
ing a full range of digital payment acceptance methods (frequently updated content)
to satisfy a new generation of borrowers. • Print (various size options)
In news briefs we've highlighted stories on the ongoing, • Resource Guide listing
pressing need to fix security vulnerabilities highlight- (print/online/front page options)
ed by Verizon Business's 2024 Data Breach Investigations
Report, which found a significant increase in cyberat- • Email Blasts (to GS readership)
tacks in 2023, with 30,458 security incidents and 10,626
confirmed breaches, double that of 2022; resolution of • Online (website/twice month newsletter)
an FTC action against BlueSnap and two top executives
for allegedly facilitating fraudulent transactions; a new • Video
report by the U.S. Faster Payments Council, sponsored • Bundled advertisng campaign discounts
by BNY Mellon, that explores the implementation of in-
stant recurring payments; and the heating up of rheto-
ric for an against the proposed Credit Card Competi- Rick Aston
tion Act, a brainchild of Senator Richard Durbin.
Senior Media Partnership Specialist
You'll also find herein profiles and updates on industry
milestones. Please send your company's news to press@ 707-284-1693
greensheet.com, and send your comments and questions
to greensheet@greensheet.com.
5