Page 23 - GS240602
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CoverStory




        Costs like interchange can be limited by including addi-   • 29 percent of businesses in the survey sought fund-
        tional transaction information beyond what is required       ing via business credit cards in 2022; 4.67 percent said
        for consumer transactions. This "Level 3" data is the high-  they used credit cards to kick-start their businesses.
        est-level card data; it includes the maximum amount of     • Quick access to funds was the motivation for nearly a
        information about a transaction and triggers much lower      quarter (22.8 percent) of companies surveyed.
        interchange than transactions initiated using consumer
        cards. It's an easy fix – one that ISOs and agents should be   • Among those that used credit cards, one in four (25.4
        selling businesses on.                                       percent) did so because they couldn’t procure tradi-
                                                                     tional financing options.
        Time for businesses to give up their check habits
                                                                   • Those that used business credit cards typically
        Anyone who has followed me through the years knows           charged between $160,000 and $250,000 (39.7 percent).
        that I've been a check maven. In the 1990s, I even had a   • Most businesses (88.61 percent) had at least three
        newsletter and organized conferences on checks.              credit cards.
                                                                   • Of those that started their businesses with their own
        I believe checks will endure. And there will be firms that   credit cards; about one in three (34.3 percent) had
        offer check services, like Cross Check, which leverage
        technologies like mobile deposit and check guarantee ser-    three new cards; 45.71 percent secured a total of four
                                                                     cards; and 8.6 percent had five or more credit cards.
        vices to expedite availability of funds and protect against
        fraudsters. But times have changed, corporate attitudes to-  • Better than half of businesses (54.2 percent) said they
        ward checks should change too.                               paid off their monthly balances.
                                                                   • An overwhelming majority (91.4 percent) said they
        Forbes  magazine published statistics and trends in busi-    would recommend that others use credit cards when
        ness credit cards, gleaned from a 2023 survey by Forbes      embarking on new business ventures
        Advisors. Here are insights to bear in mind when selling
        businesses on paying with credit cards:                 Patti Murphy, self-described payments maven of the fourth estate, is
                                                                senior editor at the Green Sheet. She also co-hosts the Merchant Sales
                                                                Podcast, and is president of ProScribes Ink.





































                   Installation
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