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CompanyProfile
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S Spotlight Innovators Drive revenue, scale
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operations with B2B
Spotlighting companies that promote cellular connectivity
innovation in the payments industry ISO/MLS contact:
ptConnect began life in 2000 as a Grant Brent Petersen
Victor company, providing cellular routers Director of Sales
for ATMs. After years of selling routers as
O ATM accessories, the company expanded into brent.petersen@optconnect.com
other markets and established OptConnect LLC in 2009,
a global wireless connectivity provider that offers a range (385) 888-9203
of cellular connectivity options, from self-managed to www.optconnect.com
fully managed solutions. Chris Baird, president and CEO
of OptConnect, said the company is focused on simplify-
ing connectivity. "One size doesn't fit all, especially when ously updates its technology offerings across borders and
it comes to cellular connectivity," he said, adding that channels, he added, stating that these initiatives under-
OptConnect provides IoT project expertise, resources and score the company's commitment to delivering connectiv-
support. ity solutions to customers everywhere.
One-to-many journey ISO, MLS partnership benefits

Baird reflected on his career at OptConnect, which be- Baird mentioned that OptConnect works with ISOs, mer-
gan as an ATM repair specialist in 2009 and led to his chant level salespeople (MLSs) and other payment service
appointment as CEO in 2018 after years of hard work and providers. He cited the following partnership benefits:
dedicated leadership. Through it all, he noted, he saw the
company grow both organically and by acquisition. "Our • Reliable connectivity: Reduce downtime and keep
journey started by connecting one device here and anoth- payment terminals and other devices connected with
er there," he said. "Today, we manage more than 1 million always-on, always-connected cellular solutions.
lines and thousands of customers, and the future looks • Cost savings: Reduce related costs of managing and
brighter than ever." maintaining network infrastructure, and free up re-
sources by using managed wireless connectivity ser-
OptConnect has come a long way since creating its first vices.
customer portal in 2012, Baird added, recalling the launch • Scalability: Onboard new merchants rapidly and
Custom pages on our high-traffic website showcasing of the OptConnect neo in 2015, a next-generation cellu- support additional devices without experiencing con-
lar router with plug-and-play connectivity. Additional
nectivity issues.
your company’s unique message developments he mentioned include a strategic alliance • Enhanced security: Protect sensitive payment data
with Graham Partners in 2018, followed by two major ac-
quisitions: Premier Wireless Solutions (PWS) in 2021, and with OptConnect's built-in advanced security fea-
• Your own, customized News from the Wire that highlights M2MDataGlobal, a Latin American managed wireless tures to maintain merchant trust while helping enter-
prises comply with industry regulations and security
provider, in 2024.
stories about your company Wireless connectivity-as-a-service mandates.
• Streamlined deployment: Simplify the deployment
• Featured content: updated monthly, either by your in-house Baird went on to say that OptConnect provides man- process and reduce time and effort required to get
new devices up and running.
aged service wireless connectivity for POS systems, secu-
writers or by one of ours rity systems, ATMs, smart safes, Kiosks, micro markets, • Continuous 24/7 support: Ensure that help is always
digital signage, and other IoT and machine-to-machine available when needed and minimize disruptions to
• Custom infographics and videos applications. In addition to providing a secure, reliable business operations by using OptConnect's 24/7 cus-
monitored wireless connection to the Internet for unat-
tomer support.
tended equipment, the company pointed out, it helps
• Premier content placement in each issue of The Green Sheet businesses design, deploy and manage cellular connec- • Competitive advantage: Build and scale your book of
tivity solutions. "At OptConnect, we have several exciting business by attracting new merchants and retaining
• And so much more... developments in the works," Baird said. "Our enhanced existing customers by offering a reliable and secure
connectivity solution.
connectivity solutions include seamless ISP-to-cellular
failover, managed WiFi services, and an expanded hard- "Working with OptConnect can provide ISOs, MLSs and
ware lineup through our recent acquisition of PWS."
Rick@greensheet.com Baird further noted that OptConnect launched a flexible other payments enterprises with reliable connectivity,
cost savings, scalability, enhanced security, streamlined
self-managed portal designed to enable customers to eas-
ily manage hardware and connectivity from anywhere. deployment and 24/7 support," Baird said. "These benefits
can help drive business growth, improve operational effi-
707-284-1693 As the company continues to expand globally, it continu- ciency, and enhance the overall merchant experience."
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