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Insights and Expertise
What makes specialty Specialized software essentials
software special? Here are some key aspects of specialized software:
By Max Sinovoi
Hubwallet
et's go back in time—way back to the old Tranz
330 days. The VeriFone Tranz 330 was an
extremely popular, dare I write, iconic credit
L card terminal that was introduced in 1985 and in
the marketplace mostly through the mid 2000s.
When I came on the scene back in the 1990s and worked
for VeriFone (now Verifone), I heard many stories about
the 330. It was known for being so durable I had an agent
tell me one time they threw it off a second floor landing
and it still worked!
While Tranz was no doubt durable and much loved, when
you think about it now, it was so basic. It allowed mer-
chants who had never accepted credit cards to accept this
new form of payment, so it was transformative for them.
But by today's standards, I think we can all agree, not too
special. No offense Tranz 330.
Just like the merchants who were excited about this whole
new world opening for them back in the '90s, merchants
today still have that same type of excitement, but now it's
largely because of specialty software. Payments software
was a game-changer for business; however, for a long time,
businesses had to adapt to the software. At one point, the
terminals or the payments didn't integrate with the soft-
ware.
Today, specialty software allows the software to adapt to a
business's needs with the control in the hands of the mer-
chant, not the software.
In the ever-evolving landscape of fintech in 2024, special- Max Sinovoi has been in fintech for over 30 years and today is the CRO of
ized software plays a pivotal role in driving innovation,
efficiency and competitiveness within the industry. It em- specialty software named Hubwallet Appointments for any merchant
powers merchants with innovative solutions that make taking appointments online. For more information about Hubwallet
their businesses run more efficiently, more profitably and
gives their customers the very best experience.
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Spotlighting companies that promote
innovation in the payments industry
• Tailored functionality: Specialized software is de-
signed specifically to meet the unique needs of a
specific merchant type that integrates seamlessly
to streamline their operations. It provides features
and functionalities tailored to manage transactions,
handle inventory and facilitate customer interac-
tions efficiently.
• Integrations capabilities: Specialized software in-
tegrates with other systems such as accounting,
inventory management systems and customer rela-
tionship management (CRM) tools. Better than ever
before, it ensures data consistency across multiple
platforms.
• Analytics and reporting: This is my favorite.
Knowledge is power, right? Advanced analytics and
reporting are essential for merchants to gain impor-
tant insights into their sales performance, customer
behavior and overall business health. Having robust
analytics reporting allows merchants to make data-
driven smart decisions and ultimately optimize
their operations.
• Customization: Every single merchant today needs
unique features based on their business, industry
and target market. Customization options allow
merchants to configure their POS according to their
needs and preferences.
• Customer experience: In 2024, more than ever be-
fore, providing a seamless and convenient customer Custom pages on our high-traffic website showcasing
experience is crucial for merchant success. Loyalty
programs have become an essential part of running your company’s unique message
a successful business, which enhances the overall
customer experience and drives customer satisfac-
tion and retention. A happy customer is a returning • Your own, customized News from the Wire that highlights
customer.
stories about your company
• Scalability: As businesses grow, their software
needs to scale too. Specialized software is designed
to accommodate growth by offering scalable solu- • Featured content: updated monthly, either by your in-house
tions that can manage increased transaction vol-
umes, additional users and expanded product lines. writers or by one of ours
• Omnichannel solutions: Specialized software pro- • Custom infographics and videos
vides omnichannel functionality, which is needed
to create a seamless customer experience across all
channels and platforms. • Premier content placement in each issue of The Green Sheet
• AI: Last but not least, AI is reducing overhead costs
and manual work. It gives the merchant the feel- • And so much more...
ing of having a personal assistant that is integrated
right into their software.
Rick@greensheet.com
Hubwallet, which combines processing and the company's best-in-class
707-284-1693
Appointments, Max can be reached at max.s@hubwallet.com.