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IndustryUpdate

TaskUs, Mavenoid team up
on AI-powered support

TaskUs Inc. and Mavenoid partnered to enhance
AI-powered product support. Combining their exper-
tise in AI and personalized customer service, the
partners aim to streamline product support for brands
by integrating AI self-service with human assistance.
This collaboration, the partners stated, enables cus-
tomers to perform tasks like troubleshooting and
product selection through an intelligent virtual assis-
tant complemented by seamless live agent support.
The integration of advanced tools and customer
insights will help brands improve operational effi-
ciency, reduce support costs, and enhance customer
satisfaction, the partners added.

ACQUISITION

TransNetwork acquires Inswitch
TransNetwork acquired Inswitch, integrating its
instant money movement infrastructure with Inswitch's
embedded finance technology. TransNetwork said
this acquisition will enhance its capabilities in digital
and cross-border payments across Latin America. The
merged entity aims to transform banking with a com-
prehensive suite of products, including digital wal-
lets, card issuance and extensive payment networks.
This move, TransNetwork added, strengthens the
company's position to offer secure, convenient digital
payment solutions, particularly for B2B2C transac-
tions, and expands its technological and regulatory
reach in the Americas.

APPOINTMENTS

Digital Turbine hires Michael Akkerman

Michael Akkerman was appointed as the new chief
business officer at Digital Turbine, where he will lead
global go-to-market strategies, including sales, part-
nerships and business operations. Akkerman brings
a wealth of experience from his recent role as gen-
eral manager, mobility advertising at Uber, where he
developed the advertising strategy across its global
platform. Previously, he served as chief product
& strategy officer at Cardlytics and global head of
partnerships at Pinterest. His expertise in scaling
high-growth advertising products and strategic part-
nerships is expected to enhance Digital Turbine's
influence in the mobile ecosystem.

XYB taps Derek Joyce
Derek Joyce, a fintech veteran with 20 years of expe-
rience, was appointed CEO of XYB, a global core-
less banking platform-as-a-service. Joyce, previously
involved with American Express, Klarna and Alloy,
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