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IndsutryUpdate




          FXC: Women scarce in cross-border                       terminals. Building on its existing success with the Gift
          payments senior leadership                              and Loyalty – Tetra application on Ingenico's Desk and
                                                                  Move series, Factor4 plans to extend these solutions to
          FXC Intelligence released a report highlighting female   additional models like the Desk 2600 and Lane 3600.
          representation in senior leadership roles within the    Additionally, future expansions are set for the Ingenico
          cross-border payments industry. The study revealed      AXIUM line. Factor4 CEO Dan Battista expressed excite-
          that women hold only 26 percent of senior positions in   ment about enhancing customer experiences and busi-
          the sector, a figure significantly lower than industry tar-  ness growth through this strengthened collaboration.
          gets. Out of the companies analyzed, a notable portion
          entirely lacked female representation in top leadership.   HUMBL, Oregon BlackBears expand partnership
          The findings coincide with notable female leadership
          at Money20/20 Europe, including Ida Rolek-Kononiuk      Digital technology platform HUMBL expanded its part-
          of FXC Intelligence joining the RiseUp cohort and Lucy   nership with the Oregon Blackbears to deliver an inno-
          Ingham presenting on industry misconceptions about      vative digital ticketing program and fan experience.
          Superapps. The FXC report underscored the need for      HUMBL is built on fully verified profiles and new digi-
          increased diversity at senior levels in the payments    tal technologies, improving the cost, transparency and
          industry.                                               digital authenticity of tickets for fans, teams, leagues and
                                                                  venues, the partners stated. HUMBL and the Oregon
          Bank, FI CEOs bet on AI to                              Blackbears added that they will continue incorporating
          stay competitive, IBM finds                             advancements in digital wallets and blockchain technol-
                                                                  ogy. While enhancing the fan experience, HUMBL aims
          A study by IBM Institute for Business Value revealed    to provide unprecedented levels of security and authen-
          that CEOs in banking and financial markets are aggres-  ticity in ticketing and merchandise.
          sively integrating generative  AI to maintain competi-
          tiveness, with 57 percent believing that advanced  AI   i2c, Affiniti to expand financial
          capabilities are key to competitive advantage. Amid this   access for underserved SMBs
          push, they face challenges in workforce adaptation and
          cultural shift. The survey highlighted that 60 percent   i2c Inc., a digital banking and payment solutions pro-
          of CEOs indicated they feel their teams are equipped    vider, formed a partnership with Affiniti Finance, a New
          for AI, yet over half struggle to fill emerging tech roles.   York-based fintech company focusing on small busi-
          Cultural adaptation  and maintaining customer trust     ness sectors typically underserved by traditional finan-
          were emphasized, with 64 percent prioritizing trust over   cial services. Leveraging i2c's customizable payments
          product innovations. CEOs mentioned they are navigat-   platform,  Affiniti can now deliver specialized credit
          ing the rapid evolution of roles, which is necessitating   programs with industry-specific features and rewards
          significant skills upgrading.                           on the Mastercard network. The partnership stated the
                                                                  partnership has also successfully introduced co-branded
        PARTNERSHIPS                                              credit products across various industries like HVAC and
                                                                  podiatry, significantly boosting revenue and transaction
                                                                  volumes, and Affiniti's offerings now include advanced
          BS2 Bank picks Nium to support FX settlement            features like expense tracking and accounting integra-
                                                                  tions, catering to small businesses across nine industry
          Nium,  a  provider  of  real-time  cross-border  payments,   verticals and 17 trade associations.
          partnered with Brazilian digital bank BS2 to enhance FX
          transactions and enable real-time international payouts,   Maverick Payments integrates
          particularly between Brazil, China and the UAE. BS2     to Visa Acceptance Platform
          will also serve as Nium's Brazilian Real Correspondent
          Bank, facilitating real-time settlements via Brazil's PIX   Maverick Payments reported it is collaborating with
          payment network. This partnership aims to provide       Visa  to  offer direct  transaction  routing  via  the Visa
          competitive FX rates and expand global business oppor-  Acceptance Platform, enhancing direct payment pro-
          tunities, strengthening Nium's network with more stable   cessing through VisaNet and providing additional ser-
          and efficient payment capabilities. The collaboration   vices. This partnership allows Maverick's resellers and
          also marks a key development in supporting interna-     merchants access to advanced solutions like network
          tional commerce with Brazil, offering cost-effective solu-  tokens, 3D secure, and fraud prevention tools, Maverick
          tions for ecommerce and marketplace sectors.            noted, adding that it aims to leverage Visa's technology
                                                                  to increase merchant profits by improving authorization
          Factor4, Whittle Group expand partnership               rates and reducing fraud. The integration also provides a
                                                                  competitive edge by enabling transactions directly with
          Factor4, a gift and loyalty solutions provider, expand-  Visa, bypassing third-party processors, and streamlining
          ed its  partnership  with the  Whittle Group to further   the go-to-market process for partners, Maverick noted.
          enhance their offerings on various Ingenico payment


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