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IndustryUpdate

ANNOUNCEMENTS tor of product management, praised the collaborative
efforts of the company's development and engineering
Adyen named a leader in IDC teams. NAB's APIs offer extensive functionality and flex-
MarketScapes ibility, supported by a variety of hardware options and
common SDKs, TSG noted. NAB was also runner-up for
Global fintech platform Adyen was named a Leader Developer Roadmap: Flexibility. This marks the third
in the IDC MarketScape assessments for worldwide consecutive year NAB has been recognized since launch-
retail online payment platform software providers and ing its Payments Hub Developer Portal in 2021.
omnichannel payment platform software providers for
2024. Adyen was recognized for its comprehensive RESEARCH
solutions, innovation, and merchant focus, IDC noted,
adding that the platform simplifies payment processes,
supports numerous payment types in over 100 coun- Men, the primary gift charge purchasers in U.S.
tries, and integrates seamlessly with strong technol- Recent Blackhawk Network research revealed evolving
ogy partnerships. Adyen's innovations, IDC further gift card preferences in the United States, in particular,
noted, include advanced AI/ML for fraud detection, new the rise of men as the primary gift card buyers and the
payment types, and the company's merchant-centric increasing popularity of everyday gifting. Also, men
approach emphasizes its commitment to evolving cus- favor gift cards for electronics and video games, while
tomer needs. women prefer personal care and beauty cards. Planned

Digital Future launches to advance gift card purchases are up, as well, with both in-store
and digital channels popular. The study also found a
the digital economy shift toward sustainable gift cards, with more consum-
Digital Future, a new public policy and advocacy think ers buying paper and digital options. These trends offer
tank, emerged to promote the development of the next valuable insights for retailers to optimize their gift card
generation of financial services. Led by CEO Michelle programs, researchers noted.
Bond, the organization focuses on advancing fintech, P2P transfers via Zelle tops
digital assets and AI through collaboration with law-
makers and the public. Digital Future aims to create a for customer satisfaction
regulatory environment that fosters innovation, trans- J.D. Power research indicates that Zelle outperforms
parency, and efficiency in financial markets, the com- other P2P transfer services in overall customer satisfac-
pany said. With over 20 years of experience in financial tion, with seven of the top eight performing brands in
policy, Bond said she seeks to balance consumer pro- the study being part of the Zelle network, including
tection and industry growth, advocating for impactful Bank of America, Capital One, Chase, PNC, Truist,
legislation in crypto and AI. U.S. Bank, and Wells Fargo. Despite this, market lead-

Inspiro wins 2024 Fortress Cybersecurity Award ers PayPal, Cash App, and Venmo perform at or below
average. Users show strong loyalty, with only 8 percent
Inspiro, a global leader in customer experience outsourc- considering switching services, primarily due to friends/
ing, won the 2024 Fortress Cybersecurity Award for data family preferences, security concerns, and poor cus-
protection. The award recognizes Inspiro's commitment tomer service. Zelle's challenge is to leverage its high
to cybersecurity excellence and innovation. With over 20 satisfaction scores to expand its market share.
years of experience, Inspiro said it provides advanced
CX solutions across various industries. Its comprehen- LockBit 3.0 resurfaces, ransomware attacks spike
sive information security and data privacy initiatives Global ransomware attacks surged by 32 percent month-
involve strategic planning, incident response and aware- over-month and 8 percent year-over-year in May 2024,
ness programs. Chief Information Officer Ricelle Matti reaching 470 attacks, according to NCC Group's Threat
highlighted the company's use of cloud technology and Pulse. LockBit 3.0 reemerged as the top threat actor,
AI to enhance protection and threat response. President responsible for 37 percent of attacks, a 665 percent
and CEO Yuji Hamamoto credited the award to the col- increase from April.
laborative efforts of employees, clients and partners.
NAB a TSG Best of Breed honoree Play and RansomHub followed with 32 and 22 attacks,
hird consecutive year respectively. Newcomers Arcus Media, Underground
and DAn0N entered the top 10. Notably, attacks on
North American Bancard LLC was honored in TSG's South America and Africa increased significantly, by
2024 API Best of Breed Report, receiving first place for 60 percent and 167 percent, respectively. The industri-
API Set: Developer Tools due to the quality and depth als sector remained the most targeted, followed by the
of the company's development infrastructure and tools. technology sector, while consumer cyclicals saw a slight
Upon learning of the award, Bryan Long, NAB's direc- decrease in attacks.

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