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S Spotlight Innovators
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Spotlighting companies that promote
innovation in the payments industry
eadquartered in Troy, Michigan, award-winning North American
Bancard is an industry leader in credit card processing, providing a
variety of merchant services that help client companies of all sizes
H develop solutions for payment processing, including credit, debit,
EBT, check conversion and guarantee, gift & loyalty cards, and much more. As
an MSP/ISO since 1992, North American Bancard is dedicated to offering the
highest service levels, exceptionally competitive pricing, and the latest technol-
ogy to its client companies, including Pay Anywhere, its proprietary point-of-
sale (POS) solution. With over $34 billion worth of payments processed for more
than 250,000 businesses every year, North American Bancard is determined to
help American business prosper.
Going global:

Making ecommerce work for you.

I t's a small world, after all — but it's a huge market for consumers. While shopping locally is still a big trend, there

is the ever-growing allure of getting just about anything from anywhere on the planet. So many brands, so many
products, so many dollars … and yen … and euros …

Forbes reports that global ecommerce topped $6.3 trillion in 2023 — and it's forecast to be more than $8 trillion by 2026.
Meanwhile, PayPal found that 57% of the world's consumers do their shopping with world-wide savvy. Clearly, there is
ample opportunity for merchants who go global, but the move can also have its challenges. From logistics to pricing to
payment options — as well as significant cultural differences — understanding the intricacies of global ecommerce can
help you decide if it's right for your business. Each point on the map comes with preferred payment options, currencies,
Custom pages on our high-traffic website showcasing
language, cultural barriers, and logistics. Here are a few considerations.
Cultural sensitivity.
your company’s unique message
Being big in your own backyard doesn't always translate to global stardom. What pops in the U.S. may fall flat in Europe.
Fashion senses, tastes in music, fads, and food — it all factors in. Then there's the local tongue. Translating an ecommerce
• Your own, customized News from the Wire that highlights
site and product line can get complex — and be full of unforeseen pitfalls. There's the legendary story of Chevrolet
marketing their Nova in Latin America — without considering that "va" means "go" in Spanish; no one wants a car that's
stories about your company
"no go." And no one wants to "bite the wax tadpole," which is what Coca-Cola translated to when it first appeared in
Chinese. • Featured content: updated monthly, either by your in-house
Regulatory hurdles.
writers or by one of ours
Countries have their own rules and regulations for selling online. Maintaining compliance with each can quickly get
gnarly the more places you expand into. Consider the additional resources — people and otherwise — that you'll need to
• Custom infographics and videos
stay on top of it all.
• Premier content placement in each issue of The Green Sheet
Getting it shipped.
Crossing borders means more regulations, different delivery methods, tariffs, and tracking — not to mention the sheer
• And so much more...
miles between a warehouse and the customer. Statista has numbers as to how heavy global shipping and logistics weigh
on ecommerce merchants. Here’s the breakdown that occupies their worry bandwidth.
Rick@greensheet.com
• Navigating customs (44.5%).
• Cross-border logistics (37%).
707-284-1693
• Cross-border returns (33.5%).
• Managing delivery expectations (34.5%).

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