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company needs to find out what the person bought.

2. It's not feasible as there is no way to separate any
of that info. If they are so smart, they can create
some new software, which would take them years,
and then they can get it PCI compliant, and by the
time they figure it out, it will cost millions; they
will just forget about this hot mess.
It's all for votes.

3. If they wanted to actually do something they
could give me a call, and I can give them a few sug-
gestions.
a. Bring back small ticket interchange. This will
help businesses save money.
b. They keep talking about Visa and Mastercard
nonstop, but they must look at the big fintech com-
panies processing billions of dollars a month with
flat rates—Square, Stripe, Toast, PayPal, Shopify,
QuickBooks, etc. Tell them you need to lower
your rates to include savings for the "Durbin Deb-
it" by .05 percent and .22 cents they mandated in
2010. Those companies process billions monthly
and do not pass any savings to business owners.
c. How about card brands lower the dues and as-
sessment fees for merchants?
d. Give businesses that process under $25,000 a
month a rebate on the interchange fees. We do not
make money on interchange as agents, and ISOs
give the smaller companies a rebate of 10 percent
on interchange fees if they process under $25,000.

e. They need to get rid of PCI compliance fees.
It's just a money grab. It does not protect against
breaches. It would be better if merchants had to
pay an insurance fee in case of a breach for the
same money spent on worthless SAQs.

f. The federal government needs to crack down on
scammers and prosecute them and those outside
of the USA.
g. Make robbing any ATM—if it's at a bank or a
store—a felony with 20 years in jail to stop these
crooks.

These are just a few suggestions that would help Small
to medium-sized businesses.
Stay tuned

We will publish insights from additional Advisory
Board members in a subsequent issue of The Green Sheet.

Thank you to the valued payments experts who took
the time to weigh in on this issue.

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